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NEWS: Q3 2024 Results: Mail proves its sustainability credentials with +14% growth in recycle rates
WEBINAR RECORDING: Q3 2024 Results: Mail and the Value of Creativity
WEBINAR: Mission Driven Mail Exploring mail in the mix for government marketing campaigns
NEWS: JICMAIL and Origin conduct mail measurement pilot study
PARTNER WEBINAR: Elections: How much does mail matter?
PARTNER EVENT RECORDING: IPA Effectiveness Conference 2024 - Experimentation! Experimentation! Experimentation!
PARTNER EVENT: DMA Value of Creativity
PARTNER EVENT RECORDING: BPIF & JICMAIL Future Growth Roundtable: Understanding a customer's need for variable digital print
WEBINAR RECORDING: Using JICMAIL Discovery - Refresher
PARTNER EVENT: The Power of Print 2024
NEWS: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes in Q2 2024
WEBINAR RECORDING: Q2 2024 Results - Exploring the impact of the UK’s snap election on mail performance
PARTNER WEBINAR: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI
NEWS: Include JICMAIL data in your DMA Awards entry
NEWS: Are you entering the SMP Awards 2024?
SPOTLIGHT: DMA Awards 2023 - GOLD Award for the Mail Category - PSE
WEBINAR RECORDING: Insights for Christmas 2024 retail and supermarket campaign planning
DMA/JICMAIL Door Drop Report 2024
NEWS: Mail response and attention continue on an upward trajectory in Q1 2024
WEBINAR RECORDING: Q1 2024 Results - Applying the new Response Rate Tracker benchmarks
PARTNER REPORT: DMA's Value of Measurement Report
WEBINAR RECORDING: From Letterbox to Ballot Box - Reclaim Voter Trust
PARTNER EVENT: From Brand to Hand: The Ultimate Direct Mail Workshop
NEWS: JICMAIL scales up its Response Rate Tracker for 2024
WEBINAR RECORDING: The Power of Retail Media and Mail
NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
WEBINAR RECORDING: Q4 2023 Results: Test & Learn on the Path to Digital Conversion
PARTNER WEBINAR RECORDING: How to get your award-worthy mail campaigns recognised
PARTNER EVENT: Sagacity - Direct Mail Marketing 101 for Charities
PARTNER EVENT: The Ultimate Direct Mail Workshop - with Epsilon and Webmart
PARTNER BLOG: How will the UK’s data privacy reforms impact marketing?
ADWANTED BLOG: Six no-nonsense steps for marketers building a measurement framework
WEBINAR RECORDING: Q3 2023 Results - A first look at our new metrics plus how to build the case for mail
NEWS: Q3 2023 Results - Mail’s effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
NEWS: JICMAIL Discovery 3.0 is now live!
NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data (1)
JICMAIL Annual Conference 2023: Measurement and Attention - Why it matters for mail
PARTNER WEBINAR: Discover the Power of Direct Mail
VIDEO: Creativity, collaboration & communications: the journey of Creative Futures
PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans
EVENT: Putting theory into practice: How to build an effective marketing measurement framework
PARTNER EVENT: Power of Print Seminar
VIDEO: Top Tips for Mail and Unaddressed Print & Door Drops Category Entries
WEBINAR RECORDING: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows
NEWS: Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
Partner Content: The Drum and Canon Europe offer one lucky UK SME the chance to run a marketing campaign – for free
PARTNER WEBINAR: Discover the Latest Media Attention Metrics for Mail
EVENT: Adwanted's The Future of Media
GUEST BLOG: Consumer Duty : The HomeServe Experience
PARTNER CONTENT: Postal Hub Podcast - Next-gen mail measurement with JICMAIL and Kantar
PARTNER CONTENT: Compare formats across the life cycle of mail
WEBINAR RECORDING: Retail Mail Effectiveness webinar - improving mail effectiveness plus Q1 2023 update
NEWS: Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
PARTNER CONTENT: Mail Unleashed - Pete Markey, CMO Boots UK
NEWS: Door Drop Report 2023
IPA NEWS: New white paper makes powerful case for JICs’ pivotal role in era of data abundance
ISBA BLOG: Acquisition more expensive than retention? It’s a matter of semantics…
EVENT RECORDING: Adwanted's The Future of Brands
WEBINAR RECORDING: The role of mail in the FCA's Consumer Duty shake up
PARTNER WEBINAR: Supercharge your DMA Award entries with JICMAIL
PARTNER CONTENT: Collaboration for Creativity
WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker
NEWS: Q4 2022 Results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
PARTNER CONTENT: Mail Unleashed - Lis Blair, MoneySuperMarket
JICMAIL awarded Highly Commended for Media Owner/Trade Body of the Year at Mediatel Media Research Awards 2023!
JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year
GUEST BLOG: ChatGPT's 10 second take on JICMAIL
WEBINAR RECORDING: Q3 2022 Results: How much attention do customers pay to your mail?
NEWS: Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens
GUEST BLOG: If mail gets the most attention, why aren’t marketers giving it more attention?
JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
JICMAIL Measurement Matters Conference 2022
Do you have an entry for "Trailblazing Mail"?
Creative Futures: Omnichannel Marketing Excellence Award
BLOG: The WHO, HOW and WHAT of Creativity - Patrick Collister
We're the DMA Awards 2022 Measurement Partner
NEWS: Q2 2022 results: JICMAIL celebrates five years by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world
WEBINAR RECORDING: Travel Mail Insight: making mail work harder in challenging times
NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
NEWS: ISBA blog on JICMAIL Essentials
WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times
NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained
PLATINUM PARTNER BLOG: Should a compelling CX strategy focus on more than digital transformation?
RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session
WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness
NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period
WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021
JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget
NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
NEWS: Q3 2021 results reveal mail reaches a mobile tipping point with record levels of digital activity
WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit
WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands
Your new Competitor Insight Tool
WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail
NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased
WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey
NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown
VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021
WEBINAR RECORDING: How to get Gold with JICMAIL - Parts 1 & 2
WEBINAR RECORDING: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store
WEBINAR RECORDING: JICMAIL Q4 2020: How have multichannel mail behaviours changed in a year like no other?
NEWS: JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency
NEWS: IPA back widening access to JICMAIL
BLOG: Busting some myths about young people and their mail
NEWS: ISBA blog on the new JICMAIL Levy
WEBINAR RECORDING: JICMAIL Q3 2020: News, tools and insight for mail in 2021
WEBINAR RECORDING: See the changes in mail behaviours across lockdown with the latest Q2 JICMAIL data and review the lessons learned
NEWS: JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail
WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail
JICMAIL Customer Survey July 2020 - Results
WEBINAR RECORDING: 9 Charity Ad Mail Myths busted by JICMAIL
NEWS: It turns out that we did all read Boris’s letter.
NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown
WEBINAR RECORDING: Planning for Christmas with JICMAIL – For supermarkets, retailers and their agencies
WEBINAR RECORDING: Improving econometrics with JICMAIL
BLOG: Working from home? Ad mail always has been...
WEBINAR RECORDING: Using JICMAIL on your journey to the DMA Awards
WEBINAR RECORDING: 7 Essential Insights on Business Mail
PODCAST: Paragon Sounds Podcast Episode 4 "Innovations in mail planning data" With Ian Gibbs from JICMAIL
BLOG: Blimey, a JIC with useful bells-and-whistles
WEBINAR RECORDING: 7 Essential Insights on Partially Addressed Mail
BLOG: Time for mail to make an impression in the short and long term
VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands
NEWS: JICMAIL’s impact assessed one year on
BLOG: Insight, idea and impact
EVENT: Planning with JICMAIL in a multi-channel world
BLOG: Unhealthy targets?
WEBINAR RECORDING: 5 steps to applying mail insight with JICMAIL Discovery
BLOG: Time to get planning with JICMAIL
NEWS: PrintPower article featuring Gavin Wheeler on the relevance of JICMAIL
WEBINAR RECORDING: Multi-channel planning with JICMAIL
NEWS: JICMAIL winner at MRS Awards!
NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year
BLOG: Revisiting the measurement of mail in econometric models
NEWS: JICMAIL Highly Commended at MRG Awards
BLOG: Improving the clarity of mail performance for brands
NEWS: Two Sides: Proving the Power of Mail
BLOG: Keeping constant in the face of change
BLOG: Time to acknowledge the true reach of your door drop campaign – it’s bigger than you think!
REVIEW: Highlights for Retail / Online Retail Advertising Mail v Christmas 2019
IPA White Paper: Living with the Pandemic in October 2021
PARTNER EVENT: IPIA Conference 2024 - Ahead of the Curve
IPA REPORT: Making Effectiveness Work
PARTNER EVENT: IPIA sets out to foster industry growth at Recognising Excellence
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You may also find these links useful for more information:
More information on the JICMAIL Panel is
here
The list of JICMAIL Subscribers is
here
A short video explaining the JICMAIL methodology is
here
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