Despite the effects of the most recent lockdown, advertisers have remained more optimistic than they were at the start of the pandemic with volumes up and mail effectiveness increasing, including a double-digit year on year growth across nearly all stages of the customer journey. Marketers need to understand the full effects of the mail channel to harness its potential for their campaigns.

Watch our webinar recording to hear Ian Gibbs, Director of Data Leadership and Learning, analyse the effectiveness of the mail channel over recent months and highlight how these changes can be implemented for improved mail results.

Watch again here

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