Mail effectiveness reached a six-quarter high in Q2 while mail open, read and retention rates all improved year-on-year. However, while mail's impact is going from strength to strength, marketing budgets are under more pressure than ever during the cost-of-living crisis.

Optimising mail targeting when prospecting for new customers becomes a crucial consideration, and it is for this reason that JICMAIL is delighted to announce a new partnership with Starcount.

Watch this webinar recording to hear from JICMAIL and Starcount how their combination of social, census, banking and mail exposure data can be used to target highly engaged prospects across a range of industry sectors.

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