What channel has seen its effectiveness for supermarket advertisers nearly treble in the last two years?*

Retail media is the fastest growing channel in the ad industry, creating a powerful new tool for reaching consumers in a post third party cookie world. As part of a Retail Media Network's toolkit, mail offers unrivalled benefits for advertisers and the sell-side alike.

Please watch the webinar recording to hear Ian Gibbs with guest Bobi Carley, Head of Media, ISBA uncover new insight into why mail should be part of every retail media sell, and why advertisers should demand mail across every retail media buy.

*The answer is Mail. Source: JICMAIL item data Q1 2022 to Q4 2023.

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