The JICMAIL is structured like all other Joint Industry Committees with members from the buy side, who represent advertisers who use mail as a channel and the sell side, those who supply the channel. These are the full members of the JICMAIL Board.


Chris Combemale,  JICMAIL Board Chair and CEO, DMA Group

Chris is the Chair of the JICMAIL Board and CEO of the DMA Group, comprising the DMA, IDM and TPSL companies. Chris has over 35 years advertising and 1 to 1 marketing experience in Europe, the USA and Asia/Pacific including senior roles at client, agency and technology companies.

Chris launched his career in New York with Young & Rubicam.  His 12 years at Young & Rubicam included founding the Wunderman office in Singapore in 1992 and managing the Wunderman office in Hong Kong.

Chris has taken a lead in industry issues including legislation, best practice and education. His industry roles include being Co-Chair of FEDMA and he sits on the boards of the Advertising Association, Asbof and CAP.




Mark Davies, Managing Director, Whistl

Mark is the Managing Director of Whistl and heads up their door drop business. Prior to becoming Managing Director, Mark had several key sales roles at the company, which he joined in 2003. Before this Mark spent 10 years seeing the world in the travel and leisure industry and has lived and worked in Santa Barbara, Boston, Amsterdam and Barcelona.

Mark is President of ELMA (the European Letterbox Marketing Association) and he sits on the DMA Print Council.


Belinda Beeftink, Research Director, IPA

Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. She is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels. Belinda is also responsible for the IPA TouchPoints Survey.

Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner.


Phil Ricketts, Director of Business Development, Royal Mail MarketReach

Philip has over 20 years’ experience working in a broad range of sales and marketing roles. During his career, Philip has held a number of roles in innovation, strategy and product development across the Royal Mail Group.

Currently Phil holds positions on the IPA’s advertising advisory board and DCA executive Board. He is also a Chartered Member of the CIM. His role at MarketReach focuses on the development and delivery of a range of strategic media growth programmes for the direct mail and door drop industry.



Mike Colling, Founder and Chief Executive, The Kite Factory 

Mike has been a media man for 30 years. During that time his interest has expanded from media interactions that merely generate awareness to those that stimulate consumers to take commercially valuable action.

He is a serial entrepreneur, having set up and helped run successful traditional agencies, direct marketing agencies, media agencies and digital agencies. He currently leads MC&C: a media neutral performance agency. 

Mike was one of the pioneers of direct response media in the UK, he sits on the DMA Print Council and has a seat on the Board of JICMAIL as an IPA member.


Dan Larden, Head of Media, ISBA

Dan has over 14 years’ experience in advertising and was most recently Chief Strategy Officer at TPA Digital, a specialist consultancy focusing on data driven digital advertising.

Before switching to consultancy, Dan was a Managing Partner at Infectious Media (now Kepler) which pioneered the use of programmatic advertising in the UK.

Dan uses his extensive knowledge of the ecosystem with his platform at ISBA to push for a more responsible and transparent media environment for advertisers to excel within.

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