JICMAIL issues econometric challenge to evaluate the true effects of mail

Twelve-point data checklist lays down a challenge to industry

Following an industry roundtable event including Sky, British Gas, PWC and MediaCom, JICMAIL have released a whitepaper outlining a 12 point checklist based on four key principles for applying previously unavailable mail interaction data to the marketing mix modelling process. The measurement of marketing effectiveness has never been a more significant topic and JICMAIL is calling on econometricians to review the mail data used in their models.

Download the white paper and apply the 12 point checklist to econometric models to measure the true effectiveness of mail. 

Download your copy here

 

WEBINAR: Improving econometrics with JICMAIL 

To support the call to leading econometricians, join our webinar to hear the white paper’s authors, Ian Gibbs, JICMAIL, and Louise Cook, Holmes & Cook, talk you through the necessity of updating econometric models with JICMAIL data using the twelve point checklist. 

Register for our webinar here

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