JICMAIL issues econometric challenge to evaluate the true effects of mail

Twelve-point data checklist lays down a challenge to industry

Following an industry roundtable event including Sky, British Gas, PWC and MediaCom, JICMAIL have released a whitepaper outlining a 12 point checklist based on four key principles for applying previously unavailable mail interaction data to the marketing mix modelling process. The measurement of marketing effectiveness has never been a more significant topic and JICMAIL is calling on econometricians to review the mail data used in their models.

Click the link below to download the white paper and apply the 12 point checklist to econometric models to measure the true effectiveness of mail. 

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JICMAIL_Best Practice Econometrics_ Harnessing the power of JICMAIL to measure the true effects of mail

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