The new JICMAIL Accreditation Policy is designed to ensure that all users gain the maximum benefits from this data under the new JICMAIL Levy coming into effect in 2021. All organisations are Accredited to JICMAIL and maintain that status through adherence to an Adoption Plan. Over and above this is Platinum status which is evaluated twice a year and is only awarded to those organisations who are exemplary in their use, application and advocacy of JICMAIL data. 

Platinum Organisational Accreditation is awarded to businesses who have demonstrated a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the advertiser, intermediary or agency L&D programs; evidence of JICMAIL data being embedded into the planning and/or reporting data ecosystem; and evidence that JICMAIL is being systematically used to retain or grow business. 

It requires evidence of the organisation adhering to industry best practice standards with respect to the levy, such as specifying the specific levy cost on plans/proposals or detailing the levy as a VAT exempt item on invoices with best practice process a key criteria.

For agencies, intermediaries and sell-side organisations to be awarded platinum accreditation, they will be required to achieve a specific set of tasks as agreed in their adoption plans. For advertisers Platinum accreditation will be awarded on a discretionary basis as per the decision of the JICMAIL accreditation panel. This will be reviewed on an advertiser-by-advertiser basis once per year.

Platinum submissions are evaluated twice a year. The next evaluation will require submissions to be completed by 31st August 2021 for award in September 2021. 

Full details of how to achieve Platinum status are published below: 

For more details please get in touch.

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Platinum Accreditation for Agencies

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.pdf 154448

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JICMAIL Platinum Checklist for Mailing Houses Postal Operators and Distributors

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.pdf 138494

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JICMAIL Platinum Checklist for Advertisers

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.pdf 148975

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