To bust 'Myth 5 - Young people don't engage with mail', download the slide below

 

Recorded webinar: 9 Charity Ad Mail Myths busted by JICMAIL 

Many preconceptions exist around the charity sector’s use of Advertising Mail, including whether it’s cost-effective, what responses it drives, and whether or not it appeals to a new generation of digitally-savvy audiences. At JICMAIL, we've examined some of the most common myths and provided a data-driven response to each.

In our webinar you will hear Ian Gibbs, Director of Data Leadership and Learning, examine 9 common myths about Charity Mail and how JICMAIL data can be used to challenge those perceptions.

Ian is joined by Clare Arndell, Head of Media Planning, EDIT; Isla Munro, Managing Director, Dragonfly and David McBride, Director, Access DM to discuss the implications of these findings.

To watch a recording of this webinar click here

 

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Busting Myth 5

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