Looking back over a challenging year, we’ve seen consumer behaviour change in so many ways. The way in which we interact with our mail has been no exception, with increased mail engagement and attributable digital effects all in evidence so far during 2020.

As JICMAIL releases its Q4 2020 data we will reveal whether these trends have continued in the final quarter of the year.

In this webinar you will hear Ian Gibbs, Director of Data Leadership and Learning, look back at how consumer behaviour with mail has changed over the past 12 months.

In addition Ian will introduce the ACT and ROI JICMAIL Partner Tools - helping users compare the value of mail to other media while calculating its effectiveness.

To watch a recording of this webinar, click here

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