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Mind the Measurement Gap

The JICMAIL team wanted to understand better the opportunities and limitations with the current field of marketing measurement. We convened a leading panel of industry experts to delve deeper into this critical issue...

...look out for the white paper coming soon...

Minding the Gaps in Full Effect Measurement Roundtable

 

Our thanks to:

Chair: Clare O’Brien, Head of Media, Effectiveness and Performance, ISBA

Nuala Kennedy, Chief Data Officer, People’s Postcode Lottery

Sandra Doyle, CRM Strategist, Specsavers

Stephen Mayer, CEO, MBAStack

Lynda Helyer, Data Strategy Director, Wunderman Thompson UK

Matt Dailey, Chief Performance Officer, Havas

Richard Slater, Managing Director, M.i. Media

George Gloyn, Director, MediaCom

Sophie Grender, Director of New Business, Marketreach

Adam Edelshain, Director, PwC

Ian Gibbs, Director of Data Leadership & Learning, JICMAIL

Mark Cross, Engagement Director, JICMAIL

DMA Awards Team

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