The JICMAIL team wanted to understand better the opportunities and limitations with the current field of marketing measurement. We convened a leading panel of industry experts to delve deeper into this critical issue...
...look out for the white paper coming soon...
Our thanks to:
Chair: Clare O’Brien, Head of Media, Effectiveness and Performance, ISBA
Nuala Kennedy, Chief Data Officer, People’s Postcode Lottery
Sandra Doyle, CRM Strategist, Specsavers
Stephen Mayer, CEO, MBAStack
Lynda Helyer, Data Strategy Director, Wunderman Thompson UK
Matt Dailey, Chief Performance Officer, Havas
Richard Slater, Managing Director, M.i. Media
George Gloyn, Director, MediaCom
Sophie Grender, Director of New Business, Marketreach
Adam Edelshain, Director, PwC
Ian Gibbs, Director of Data Leadership & Learning, JICMAIL
Mark Cross, Engagement Director, JICMAIL
DMA Awards Team