JICMAIL, the joint industry currency for mail, has today announced the latest winners of its Platinum Awards, which have been given to 4 new companies and 8 renewals for existing Platinum Partners for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data. With 5 new companies confirmed earlier in the year, this brings the total number of Platinum partners up to 17.

Platinum Organisational Accreditation is the highest accolade given by JICMAIL and has been awarded to businesses who have fully embraced JICMAIL data into their businesses. They have been required to demonstrate a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the subscriber’s L&D programs, routinely applied across the planning, sales and data ecosystems, together with case study evidence that JICMAIL is being systematically used to retain or grow business.

We are delighted to make this third second round of awards for exceptional practice with the joint-industry-owned planning currency which now has over 190 accredited subscribers.

This round of winners spans the interests of the industry:

  • Go Inspire Group – A Xerox Company
  • DBS Datamarketing Limited
  • MetroMail
  • Nutshell Creative Marketing

For agencies, intermediaries and sell-side organisations to be awarded Platinum accreditation, they will have gone beyond a specific set of tasks as agreed in their adoption plans which need to be completed to maintain their accredited status.

They will have exceeded their individual training targets across the three tiers of JICMAIL training ranging from Bronze for demonstrating basic proficiency with the data, to Silver for intermediate users, to Gold for expert users. The Bronze and Silver Awards are readily accessible through the JICMAIL Academy elearning platform and count towards CPD training hours. There are now well over 1000 individual training awards.

The JICMAIL judging panel were impressed by the commitment to harnessing the value if JICMAIL and the range of work and applications on show from this round of winners.

Mark Cross, Engagement Director at JICMAIL added “It has been a delight to review how these latest winners and renewals have embraced JICMAIL across their businesses. We will look to create opportunities to share some of the best practice on show from these submissions, much of it inspirational, but collectively, it represents a brilliant capture of the value that is possible if users bring JICMAIL insights and data into their day-to-day ways of working for clients. Congratulations to both the new awards and to the those we have renewed, you represent inspiring role models in setting new standards for the industry.”     

There has also been a delightful response from the winners:

  • Patrick Headley, CEO, Go Inspire Group – a Xerox Company

“It was an absolute pleasure of taking part in this journey to become a JICMAIL Platinum Partner. Utilising JICMAIL is embedded as an integral tool within the arsenal of the client facing teams within the Go Inspire Group. For both new client acquisition and our existing customer base we provide Postal Consultancy/Audit Services using JICMAIL to measure various commercial outcomes that mail drives, we also we provide JICMAIL analysis to show the impacts delivered by Mail Campaigns when building our tender responses.

As a business we focus upon delivering tangible business outcomes for our clients thus utilising media planning metrics for the mail industry alongside response effects helps us to bring the benefits of mail to life for our existing and prospective client base.”

  • Adam Williams, Managing Director and CEO, DBS Datamarketing Limited

“DBS Datamarketing are thrilled and honoured to become a JICMAIL Platinum Partner. Importantly, it validates the important work we are doing to provide data services of the highest quality and compliance to our direct marketing partners. JICMAIL is the foundation for our planning processes in providing actionable insights and analysis to our clients. We will display our certificate with pride, and look forward to continuing our excellent partnership with JICMAIL to make sure coherent and valuable data remains at the heart of the direct mail industry.”

  • Cath Cussons, Head of Customer Services, MetroMail

“MetroMail is thrilled to be awarded JICMAIL Platinum Partner status as we believe strongly that Print & Mail remains an integral part of any marketing mix. JICMAIL’s data provides insights to enhance our customer offerings and helps us provide the best range and quality of communication services. By combining the invaluable credibility from JICMAIL along with MetroMail’s adoption of programmatic print and smart CTA techniques it will give us the perfect combination for effective campaigns with clear objectives and tangible results.”

  • Lucy Swanston, Managing Director, Nutshell Creative Marketing

“We are over the moon to become a JICMAIL Platinum Partner! Access to this data plays a huge part in not only winning new business for our agency, but also providing our clients with invaluable insights that make their campaigns work harder and smarter.  We can now truly measure the impact of mail, demonstrating how effective it is when used as part of an omni-channel campaign.”

Our congratulations extend to those Platinum Partners who have successfully validated their accreditation:

  • Citipost Mail
  • Join the Dots
  • Marketreach
  • PSE Offline Marketing
  • The Dragonfly Agency
  • The Letterbox Consultancy
  • Webmart Limited
  • Whistl Doordrop Media

Other Platinum Partners awarded in Spring 2022 include:

  • the7Stars
  • Gecko Direct Ltd
  • Mailbird
  • Smart Distribution
  • Eight Days a Week Print Solutions

Platinum submissions are invited annually with the next evaluation due in May 2023.

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