JICMAIL, 70 Margaret Street, Fitzrovia, London, W1W 8SS

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What will you discover with JICMAIL data?

Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually. JICMAIL stands for Joint Industry Committee for Mail and delivers industry-standard audience measurement data for advertising mail and door drops.

Contact us to find out more about how JICMAIL data will help you discover the value of audience and item data for mail.

WEBINAR: Multi-channel planning with JICMAIL

BLOG: Blimey, a JIC with useful bells-and-whistles

“What this means in real life is that a lot of direct mail is getting put on the sideboard, pinned to a corkboard in the kitchen or left on a desk for later. It’s AIDA at work.”

Patrick Collister, Editor of Directory Magazine and of The Caples Awards,

Expert view
Patrick Collister, Editor of Directory Magazine and of The Caples Awards

JICMAIL + IPA TouchPoints

The JICMAIL Roadmap, Ian Gibbs

Mail Item Database

“If marketers begin to factor in brand-style effects in the wake of JICMAIL, considering how it moves engagement, consideration, etc., then I think we’ll see more creative executions through our letterboxes.”

Gavin Wheeler, WDMP

Expert view
Gavin Wheeler

The Cobra Effect - Richard Shotton

JICMAIL Discovery

JICMAIL + TGI Fusion.

Methodology video

Core data.

A month in the life of mail.

BLOG: Blimey, a JIC with useful bells-and-whistles

JICMAIL Introduction - Mark Cross

WDMP

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