JICMAIL, 70 Margaret Street, Fitzrovia, London, W1W 8SS

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What will you discover with JICMAIL data?

Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually. JICMAIL stands for Joint Industry Committee for Mail and delivers industry-standard audience measurement data for advertising mail and door drops.

Contact us to find out more about how JICMAIL data will help you discover the value of audience and item data for mail.

WEBINAR: JICMAIL Q4 2020: How have multichannel mail behaviours changed in a year like no other?

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WEBINAR RECORDING: JICMAIL Q3 2020: News, tools and insight for mail in 2021

NEWS: JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail

WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail

JICMAIL Customer Survey July 2020 - Results

BLOG: Busting some myths about young people and their mail

WEBINAR RECORDING: 9 Charity Ad Mail Myths busted by JICMAIL

WEBINAR RECORDING: See the changes in mail behaviours across lockdown with the latest Q2 JICMAIL data and review the lessons learned

Q2 2020 results reveal record levels of consumer interaction with mail during lockdown

Use Cases

Individual Certification

NEWS: IPA back widening access to JICMAIL

JICMAIL Best Practice Econometrics - Harnessing the power of JICMAIL to measure the true effects of mail

BLOG: Working from home? Ad mail always has been...

WEBINAR RECORDING: 7 Essential Insights on Business Mail

VIDEO: JICMAIL Panel Session at Future of Brands - 'Best Practice Econometrics in an Uncertain World'

JICMAIL Discovery 2.0 - now including Mail Item Database

“What this means in real life is that a lot of direct mail is getting put on the sideboard, pinned to a corkboard in the kitchen or left on a desk for later. It’s AIDA at work.”

Patrick Collister, Editor of Directory Magazine and of The Caples Awards,

Expert view
Patrick Collister, Editor of Directory Magazine and of The Caples Awards

JICMAIL + IPA TouchPoints

WEBINAR RECORDING: 7 Essential Insights on Partially Addressed Mail

BLOG: Blimey, a JIC with useful bells-and-whistles

7 Essential Insights on Partially Addressed Mail

7 Essential Insights on Business Mail

The JICMAIL Roadmap, Ian Gibbs

The Cobra Effect - Richard Shotton

Plan more efficient and effective campaigns with TGI + JICMAIL Fusion

Methodology video

Core data.

JICMAIL Introduction - Mark Cross

The Production Hub

Reach and frequency for mail and door drops.

Support from across the industry

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