“What this means in real life is that a lot of direct mail is getting put on the sideboard, pinned to a corkboard in the kitchen or left on a desk for later. It’s AIDA at work.”

Patrick Collister, Editor of Directory Magazine and of The Caples Awards,


Expert view
Patrick Collister, Editor of Directory Magazine and of The Caples Awards

The JICMAIL Roadmap, Ian Gibbs


“If marketers begin to factor in brand-style effects in the wake of JICMAIL, considering how it moves engagement, consideration, etc., then I think we’ll see more creative executions through our letterboxes.”

Gavin Wheeler, WDMP


Expert view
Gavin Wheeler

The Cobra Effect - Richard Shotton


JICMAIL Introduction - Mark Cross


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