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What will you discover with JICMAIL data?

Advertising mail is the third largest media channel in the UK, worth an estimated £1.3bn annually. JICMAIL stands for Joint Industry Committee for Mail and delivers industry-standard audience measurement data for advertising mail and door drops.

Contact us to find out more about how JICMAIL data will help you discover the value of audience and item data for mail.

WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times

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NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained

Support from across the industry

RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session

Nickable Charts

WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness

WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021

NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period

JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget

WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit

How to access JICMAIL data

JICMAIL Test & Learn

NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands

WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail

NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased

WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey

NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown

VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021

Golden Insights for Direct Mail

BLOG: Busting some myths about young people and their mail

Use Cases

Individual Certification

WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times

JICMAIL Best Practice Econometrics - Harnessing the power of JICMAIL to measure the true effects of mail

JICMAIL Discovery

“What this means in real life is that a lot of direct mail is getting put on the sideboard, pinned to a corkboard in the kitchen or left on a desk for later. It’s AIDA at work.”

Patrick Collister, Editor of Directory Magazine and of The Caples Awards,

Expert view
Patrick Collister, Editor of Directory Magazine and of The Caples Awards

JICMAIL Introduction - Mark Cross

Smithfield & Associates

Reach and frequency for mail and door drops.

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