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What will you discover with JICMAIL data?

Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually. JICMAIL stands for Joint Industry Committee for Mail and delivers industry-standard audience measurement data for advertising mail and door drops.

Contact us to find out more about how JICMAIL data will help you discover the value of audience and item data for mail.

WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail

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NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased

WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey

NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown

VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021

WEBINAR RECORDING: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store

How to access JICMAIL data

Golden Insights for Direct Mail

BLOG: Busting some myths about young people and their mail

Use Cases

Individual Certification

Your new Competitor Insight Tool

JICMAIL Best Practice Econometrics - Harnessing the power of JICMAIL to measure the true effects of mail

JICMAIL Discovery 2.0 - now including Mail Item Database

“What this means in real life is that a lot of direct mail is getting put on the sideboard, pinned to a corkboard in the kitchen or left on a desk for later. It’s AIDA at work.”

Patrick Collister, Editor of Directory Magazine and of The Caples Awards,

Expert view
Patrick Collister, Editor of Directory Magazine and of The Caples Awards

JICMAIL Introduction - Mark Cross

Hurdle

Reach and frequency for mail and door drops.

Support from across the industry

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