What will you discover with JICMAIL data?

Advertising mail is the third largest media channel in the UK, worth an estimated £1.1bn annually. JICMAIL stands for Joint Industry Committee for Mail and delivers industry-standard audience measurement data for Direct Mail (including Partially Addressed Mail), Door Drops and Business Mail.

Contact us to find out more about how JICMAIL will help you discover the value of audience and item data for mail.

NEWS: JICMAIL Discovery 3.0 is now live!

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Major new mail attention study: The Time We Spend With Mail

PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans

WEBINAR RECORDING: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows

WEBINAR RECORDING: Retail Mail Effectiveness webinar - improving mail effectiveness plus Q1 2023 update

NEWS: Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year

Response Rate Tracker

WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker

JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year

PARTNER WEBINAR: Supercharge your DMA Award entries with JICMAIL

WEBINAR RECORDING: Q3 2022 Results: How much attention do customers pay to your mail?

GUEST BLOG: ChatGPT's 10 second take on JICMAIL

NEWS: Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens

JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

GUEST BLOG: If mail gets the most attention, why aren’t marketers giving it more attention?

JICMAIL Measurement Matters Conference 2022

Mind the Measurement Gap - download a copy of our latest white paper

NEWS: Q2 2022 results: JICMAIL celebrates five years of mail media measurement by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world

WEBINAR RECORDING: Travel Mail Insight: making mail work harder in challenging times

NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times

NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained

Support from across the industry

RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session

Nickable Charts

WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness

WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021

NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period

JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget

WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit

How to access JICMAIL data

JICMAIL Test & Learn

NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands

WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail

NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased

WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey

NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown

VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021

BLOG: Busting some myths about young people and their mail

Use Cases

Q3 2023 Webinar: A first look at our new metrics plus how to build the case for mail

JICMAIL Best Practice Econometrics - Harnessing the power of JICMAIL to measure the true effects of mail

Click here to access JICMAIL Discovery

“What this means in real life is that a lot of direct mail is getting put on the sideboard, pinned to a corkboard in the kitchen or left on a desk for later. It’s AIDA at work.”

Patrick Collister, Editor of Directory Magazine and of The Caples Awards,

Patrick Collister, Editor of Directory Magazine and of The Caples Awards

JICMAIL Introduction - Mark Cross

Sinatra Marketing Group

Reach and frequency for mail and door drops.

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