A new white paper jointly authored by Barb Chief Executive Justin Sampson and Tony Regan, Managing Partner, Work Research, ‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why, with over £20bn invested in advertising annually, media accountability and joint industry oversight of audience research in the form of the joint industry currencies (JICs) is so important.

As a more recent JIC we couldn’t agree more!

The paper also highlights the trustworthiness of JIC data to act as ‘Signals in the Noise’ and if agencies are not using JIC data, provides a useful checklist of questions to ask of the data they are using.

Download the whitepaper here

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