JICMAIL Data

JICMAIL is a not for profit industry organisation which provides a wealth of gold standard, independent research data on consumer activity with mail in the home. This data shows the extent mail is opened, read, kept and shared across all mail types for multiple sectors and audiences. The latest research identifies the time spent with mail – on average, consumers spend 108 seconds over a 28 day period with their Direct Mail. Use JICMAIL data for a clearer picture of how your mail is being interacted with by your target audiences to improve the planning and evaluation of your mail campaigns.