Data

JICMAIL Best Practice Econometrics - Harnessing the power of JICMAIL to measure the true effects of mail

JICMAIL Discovery 2.0 - now including Mail Item Database

7 Essential Insights on Business Mail

7 Essential Insights on Partially Addressed Mail

The key metrics for addressed mail and door drop at a glance.

Best Practice Econometrics with JICMAIL - Louise Cook

“[One of the] strengths of JICMAIL is putting a value on longer-term responses.”

Richard Shotton, Author and Behavioural Scientist ,

Richard Shotton, Author and Behavioural Scientist

Methodology video

A month in the life of mail.

“[JICMAIL provides] a whole load of new information that can really help us to build better econometric models.”

Louise Cook, Director, Holmes & Cook

Louise Cook, Director

The JICMAIL panel.

Reach and frequency for mail and door drops.