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Webinar: 7 Essential Insights on Partially Addressed Mail
BLOG: Blimey, a JIC with useful bells-and-whistles
VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands
NEWS: JICMAIL’s impact assessed one year on
BLOG: Insight, idea and impact
Event: Planning with JICMAIL in a multi-channel world
BLOG: Unhealthy targets?
Webinar: 5 steps to applying mail insight with JICMAIL Discovery
BLOG: Time to get planning with JICMAIL
NEWS: PrintPower article featuring Gavin Wheeler on the relevance of JICMAIL
WEBINAR: Multi-channel planning with JICMAIL
NEWS: JICMAIL winner at MRS Awards!
NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year
BLOG: Revisiting the measurement of mail in econometric models
NEWS: JICMAIL Highly Commended at MRG Awards
BLOG: Improving the clarity of mail performance for brands
NEWS: Two Sides: Proving the Power of Mail
BLOG: Keeping constant in the face of change
JICMAIL support for DMA Award entries
BLOG: Time to acknowledge the true reach of your door drop campaign – it’s bigger than you think!
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JICMAIL Discovery
News
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About
Core data
Partially Addressed Mail
A month in the life of mail
Discovery Guide
Methodology
Reach and frequency for mail and door drops.
JICMAIL Discovery 2.0 - now including Mail Item Database
Use JICMAIL Discovery our data visualisation tool to uncover hidden insights in mail
7 Essential Insights on Partially Addressed Mail
The key metrics for addressed mail and door drop at a glance.
Best Practice Econometrics with JICMAIL - Louise Cook
“[One of the] strengths of JICMAIL is putting a value on longer-term responses.”
Richard Shotton, Author and Behavioural Scientist
,
Methodology video
A month in the life of mail.
“[JICMAIL provides] a whole load of new information that can really help us to build better econometric models.”
Louise Cook, Director
, Holmes & Cook
The JICMAIL panel.