Reach and frequency for mail and door drops.

Best Practice Econometrics with JICMAIL - Louise Cook

“[One of the] strengths of JICMAIL is putting a value on longer-term responses.”

Richard Shotton, Author and Behavioural Scientist ,

“[JICMAIL provides] a whole load of new information that can really help us to build better econometric models.”

Louise Cook, Director, Holmes & Cook