JICMAIL, c/o DMA Offices, Rapier House, 40 Lamb’s Conduit Street, London, WC1N 3NW. Company no 4123433
Recruitment of JICMAIL panelists has been targeted to a set of specific demographic variables, with a weighting exercise taking place to account for shortfalls in any key target groups. Household size, region and social grade were targeted to profiles established by the National Readership Survey – a gold standard in media measurement.