This Privacy Policy sets out the data processing practices carried out by JICMAIL. If you have any requests concerning your personal information or any queries with regard to these practices please contact Tara Pickles, at Please note that all data captured will be used and held in accordance with the requirements of the UK GDPR and Data Protection Act 2018.

Who we are

JICMAIL is the Joint Industry Currency for Mail and is a not-for-profit industry body providing audience research data for the mail industry. This research data provides insight into consumer activity with mail in the home.

This data, collected on Direct Mail, Business Mail, Partially Addressed Mail and Door Drops, creates value by improving the planning and evaluation of mail campaigns to improve efficiency. It is collected by a panel of 1,000 households, operated by Kantar, who record their activity with mail over a 28 day period.

JICMAIL's registered office address is at Lynton House, 7-12 Tavistock Square, London WC1H 9LT. Email:

Information collected

JICMAIL collects information on users and interested parties including your name, job title, company name, address, email address and phone number. 

This is collected through direct contact with JICMAIL and registration for JICMAIL tools including JICMAIL Discovery and JICMAIL Academy.

When you supply your personal information, you are agreeing to your name, email address and company information to be added to the JICMAIL marketing database. The database is used to circulate regular news and updates about JICMAIL including research, insight, events, and training. You can change your mind about sharing your information and receiving these updates at any time by contacting us

JICMAIL Discovery

JICMAIL Discovery is the full data visualisation portal for all JICMAIL data. Registration for JICMAIL Discovery requires users to create an account to receive access to JICMAIL data. Your personal information will be recorded and kept and is shared with the software service provider - DataTile.


JICMAIL Academy is the online training portal. JICMAIL Academy is operated by the IDM. Registration for JICMAIL Academy requires users to create an account to allow access to the JICMAIL online training options plus additional JICMAIL data information. Your personal information will be recorded and stored by the JICMAIL software service provider - IDM.

If you'd like to stop receiving marketing communications from JICMAIL, you can:

a) Click the unsubscribe/opt-out option in any marketing communications from us
b) Contact us

Retention Period

Due to the nature of the service we provide, ie panel research on consumer behaviour with mail in the home, we keep data indefinitely.

Please note, JICMAIL must endeavour to ensure best practice use of JICMAIL insight and, as such, communication is an essential part of subscribing to use the industry data.

However, you can withdraw your consent to be contacted at any time, although this may affect your ability to access and use the data. Your data will be kept to ensure you do not receive communication and for our own legal, regulatory, and accounting purposes.

Web Analytics

JICMAIL uses web analytics software to monitor traffic to the JICMAIL website. 

Email broadcast

JICMAIL uses Campaign Monitor to send regular enewsletters to the JICMAIL marketing database. 

Webinars and Events

JICMAIL uses Zoom and AttendZen software to hold online webinars and event. 

Use of cookies

Use of the JICMAIL website and tools will store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.

You can choose not to allow some types of cookies. Click on the different category headings to find out more. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Other websites

Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours. 

Your data protection rights under the UK GDPR

You have the right to see what personal data we hold about you including:

A) Right to be informed - you have the right to be given clear and transparent information about how we’ll use your data.

B) The Right to Access - you have the right to ask us for copies of the  personal information we hold about you by making a Data Subject Access Request (DSAR). You can make this request by using the contact details provided in the introduction of this Privacy Policy. The ICO has a handy DSAR template available on its website.

We have one month to respond to your request and will let you know before that time has passed if we need more time to get back to you.

C) The Right to have inaccurate personal data rectified or completed if incomplete.

D) The Right to Erasure (or Right to be Forgotten) – you have the right to ask us to delete your personal data under certain circumstances such as:

  • (i) when we no longer need your data for the reasons we originally collected it
  • (ii) you withdraw your permission for us told it when consent was the original lawful basis
  • (iii) when we’re compelled by law to erase it

For more information, please visit the ICO’s website.   

E) The Right to Restrict Processing in certain circumstances  you have the right to ask us to stop using your data for specific purposes. Unless we’re under a legal or contractual obligation to do so, we must respect your wishes

F) The Right to Object to certain types of data processing you have the right to object to us using your data for purposes like direct marketing and profiling.

G) The Right to Data Portability – you have the right to ask us to transfer your personal data to another organisation.

To obtain a copy of the personal information we hold about you, please contact us.

Please note that we reserve the right to charge a fee to cover administrative costs for requests that we consider to be excessive or manifestly unfounded.

Internet-based transfers

All personal data collected by JICMAIL is stored within OneDrive which protected by Microsoft. For more information please see Microsoft Trust Centre.


Please note that this Privacy Policy is subject to change from time to time. It was last reviewed 12th July 2023. An email will be sent to you should significant changes be made to the way in which JICMAIL processes personal data

We'd like to help you if you have any concerns about JICMAIL's compliance with data protection legislation. Alternatively, you can contact the ICO in the following ways:

Post: Information Commission

          Wycliffe House

          Water Lane



          SK9 5AF

 Helpline: 0303 123 1113

ICO website:


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