JICMAIL's Q4 2023 results reveal that mail prompts an impressive 40% conversion rate between website visits and online purchases. Given the challenges faced by advertisers generally, and performance marketers specifically, mail has a vital role to play in turning around the fortunes of embattled UK brands.

In this webinar Ian Gibbs takes you through the headline Q4 results plus provides an overview of Test and Learn strategies with benchmarking examples from JICMAIL. Ian is joined by guest speaker Emma Taylor, Client Director, Creative, Kantar, who shares a recent Test and Learn case study including mail from a leading retailer.

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