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  • News

    • NEWS: JICMAIL Discovery 3.0 is now live!
    • WEBINAR: JICMAIL Refresher: Using JICMAIL data with Discovery 3.0
    • NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data (1)
    • JICMAIL Annual Conference 2023: Measurement and Attention - Why it matters for mail
    • PARTNER WEBINAR: Discover the Power of Direct Mail
    • PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans
    • EVENT: Putting theory into practice: How to build an effective marketing measurement framework
    • PARTNER EVENT: Power of Print Seminar
    • VIDEO: Top Tips for Mail and Unaddressed Print & Door Drops Category Entries
    • WEBINAR RECORDING: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows
    • NEWS: Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
    • Partner Content: The Drum and Canon Europe offer one lucky UK SME the chance to run a marketing campaign – for free
    • PARTNER WEBINAR: Discover the Latest Media Attention Metrics for Mail
    • EVENT: Adwanted's The Future of Media
    • GUEST BLOG: Consumer Duty : The HomeServe Experience
    • PARTNER CONTENT: Postal Hub Podcast - Next-gen mail measurement with JICMAIL and Kantar
    • PARTNER CONTENT: Compare formats across the life cycle of mail
    • WEBINAR RECORDING: Retail Mail Effectiveness webinar - improving mail effectiveness plus Q1 2023 update
    • NEWS: Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
    • PARTNER CONTENT: Mail Unleashed - Pete Markey, CMO Boots UK
    • NEWS: Door Drop Report 2023
    • IPA NEWS: New white paper makes powerful case for JICs’ pivotal role in era of data abundance
    • ISBA BLOG: Acquisition more expensive than retention? It’s a matter of semantics…
    • EVENT RECORDING: Adwanted's The Future of Brands
    • WEBINAR RECORDING: The role of mail in the FCA's Consumer Duty shake up
    • PARTNER WEBINAR: Supercharge your DMA Award entries with JICMAIL
    • PARTNER CONTENT: Collaboration for Creativity
    • WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker
    • NEWS: Q4 2022 Results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
    • PARTNER CONTENT: Mail Unleashed - Lis Blair, MoneySuperMarket
    • JICMAIL awarded Highly Commended for Media Owner/Trade Body of the Year at Mediatel Media Research Awards 2023!
    • JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year
    • GUEST BLOG: ChatGPT's 10 second take on JICMAIL
    • WEBINAR RECORDING: Q3 2022 Results: How much attention do customers pay to your mail?
    • NEWS: Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens
    • GUEST BLOG: If mail gets the most attention, why aren’t marketers giving it more attention?
    • JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
    • JICMAIL Measurement Matters Conference 2022
    • Do you have an entry for "Trailblazing Mail"?
    • Creative Futures: Omnichannel Marketing Excellence Award
    • BLOG: The WHO, HOW and WHAT of Creativity - Patrick Collister
    • We're the DMA Awards 2022 Measurement Partner
    • NEWS: Q2 2022 results: JICMAIL celebrates five years by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world
    • WEBINAR RECORDING: Travel Mail Insight: making mail work harder in challenging times
    • NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
    • NEWS: ISBA blog on JICMAIL Essentials
    • WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times
    • NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained
    • PLATINUM PARTNER BLOG: Should a compelling CX strategy focus on more than digital transformation?
    • RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session
    • WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness
    • NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period
    • WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021
    • JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget
    • NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
    • NEWS: Q3 2021 results reveal mail reaches a mobile tipping point with record levels of digital activity
    • WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit
    • WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands
    • Your new Competitor Insight Tool
    • WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail
    • NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased
    • WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey
    • NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown
    • WEBINAR RECORDING: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store
    • VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021
    • WEBINAR RECORDING: How to get Gold with JICMAIL - Parts 1 & 2
    • WEBINAR RECORDING: JICMAIL Q4 2020: How have multichannel mail behaviours changed in a year like no other?
    • NEWS: JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency
    • NEWS: IPA back widening access to JICMAIL
    • BLOG: Busting some myths about young people and their mail
    • NEWS: ISBA blog on the new JICMAIL Levy
    • WEBINAR RECORDING: JICMAIL Q3 2020: News, tools and insight for mail in 2021
    • WEBINAR RECORDING: See the changes in mail behaviours across lockdown with the latest Q2 JICMAIL data and review the lessons learned
    • NEWS: JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail
    • WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail
    • JICMAIL Customer Survey July 2020 - Results
    • WEBINAR RECORDING: 9 Charity Ad Mail Myths busted by JICMAIL
    • NEWS: It turns out that we did all read Boris’s letter.
    • NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown
    • WEBINAR RECORDING: Planning for Christmas with JICMAIL – For supermarkets, retailers and their agencies
    • WEBINAR RECORDING: Improving econometrics with JICMAIL
    • BLOG: Working from home? Ad mail always has been...
    • WEBINAR RECORDING: Using JICMAIL on your journey to the DMA Awards
    • WEBINAR RECORDING: 7 Essential Insights on Business Mail
    • PODCAST: Paragon Sounds Podcast Episode 4 "Innovations in mail planning data" With Ian Gibbs from JICMAIL
    • BLOG: Blimey, a JIC with useful bells-and-whistles
    • WEBINAR RECORDING: 7 Essential Insights on Partially Addressed Mail
    • BLOG: Time for mail to make an impression in the short and long term
    • VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands
    • NEWS: JICMAIL’s impact assessed one year on
    • BLOG: Insight, idea and impact
    • EVENT: Planning with JICMAIL in a multi-channel world
    • BLOG: Unhealthy targets?
    • WEBINAR RECORDING: 5 steps to applying mail insight with JICMAIL Discovery
    • BLOG: Time to get planning with JICMAIL
    • NEWS: PrintPower article featuring Gavin Wheeler on the relevance of JICMAIL
    • WEBINAR RECORDING: Multi-channel planning with JICMAIL
    • NEWS: JICMAIL winner at MRS Awards!
    • NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year
    • BLOG: Revisiting the measurement of mail in econometric models
    • NEWS: JICMAIL Highly Commended at MRG Awards
    • BLOG: Improving the clarity of mail performance for brands
    • NEWS: Two Sides: Proving the Power of Mail
    • BLOG: Keeping constant in the face of change
    • BLOG: Time to acknowledge the true reach of your door drop campaign – it’s bigger than you think!
    • REVIEW: Highlights for Retail / Online Retail Advertising Mail v Christmas 2019
    • VIDEO: Creativity, collaboration & communications: the journey of Creative Futures
    • IPA White Paper: Living with the Pandemic in October 2021
    • Q3 2023 Webinar: A first look at our new metrics plus how to build the case for mail
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Partner Tools

Discover how JICMAIL’s key partners are using JICMAIL data to create new tools that demonstrate the efficiency and effectiveness of the mail channel.

Starcount & JICMAIL


Mail ROI Calculator


Audience Comparison Tool


Video Tutorial for ACT and ROI tools


TGI + JICMAIL Fusion


JICMAIL + IPA TouchPoints


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