As the DMA Award's Measurement Partner 2023, our Director of Data Leadership & Learning, Ian Gibbs, has recorded an 8 minute video designed to help you submit the best entry for your DMA Awards submission. This year there is a separate section for the inclusion of JICMAIL data  in the Mail and Unaddressed Print and Door Drops categories.

Watch the recording now to see Ian's advice on including JICMAIL insight in your entry to show how you've used JICMAIL to:

  • Plan the Reach and Frequency of your campaign
  • Influence your campaign targeting
  • Inform your mail content
  • Uncover useful mail examples
  • Create cross media cost comparisons

If you need help, get in touch! We're here to promote best practice measurement and will provide support to help ensure the results included give you the best chance of creating an award-winning entry.

Please click here for full information about entering the DMA Awards

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