NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

We're pleased to announce the latest winners of our JICMAIL Platinum Awards, which have been given to 5 new companies and 21 renewals, for existing Platinum Partners, for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data, bringing the total number of Platinum partners up to 26.

Platinum Organisational Accreditation is the highest accolade given by JICMAIL and has been awarded to businesses who have fully embraced JICMAIL data into their businesses. They have been required to demonstrate a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the subscriber’s L&D programmes, routinely applied across the planning, sales and data ecosystems, together with case study evidence that JICMAIL is being systematically used to retain or grow business.

We are delighted to make these awards for exceptional practice with the joint-industry-owned planning currency which now has over 300 accredited subscribers.

This round of winners spans the interests of the industry:

• People's Postcode Lottery
• MBA Group
• Paperplanes
• Address Intelligence
• Precision Marketing Group

For agencies, intermediaries and sell-side organisations to be awarded Platinum accreditation, they will have gone beyond a specific set of adoption tasks and normalised the use of JICMAIL data across their businesses, whether buy side or sell side operators.

They will have exceeded their individual training targets across the three tiers of JICMAIL training ranging from Bronze for demonstrating basic proficiency with the data, to Silver for intermediate users, to Gold for expert users. The Bronze and Silver Awards are readily accessible through the JICMAIL Academy elearning platform and count towards CPD training hours. There are now over 2000 individual training awards and 100 Gold Uses cases.

The JICMAIL judging panel were impressed and inspired by the commitment to harnessing the value if JICMAIL and the range of work and applications on show from this round of winners.

Mark Cross, Engagement Director at JICMAIL added “It is always a delight for us to make these awards which demonstrate how JICMAIL is adding value across the sectors of the industry.  The evidence presented means we can confidently say that regardless of your size in the market, whether large or small, harnessing our data strategically for your business offers a range of benefits which will be supported by a JICMAL team committed to help you extract that value. It is particularly pleasing to see that this year we have our first advertiser embrace our data to this outstanding standard, so a particular mention goes to the People's Postcode Lottery team but warm congratulations to all winners.”    

There has also been a delightful response from the winners:

Cara Lawson, Senior Direct Marketing Manager, People's Postcode Lottery

‘We are delighted to be the very first JICMAIL Platinum Advertiser at People’s Postcode Lottery. This recognition reflects our unwavering commitment to excellence in data-driven direct marketing and our dedication to leveraging industry-leading insights to create impactful campaigns. The JICMAIL data allows us to add actionable insights to our campaign planning, continuously improving the effectiveness and innovation of our campaigns. We are proud to lead the way for other advertisers and celebrate this achievement - Thank you JICMAIL!’

Robyn Newberry, Digital Innovation Director, MBA Group

“We are thrilled with our achievement in reaching JICMAIL Platinum Partner status. This recognition reflects our team's dedication to delivering data-driven mail solutions that generate meaningful results for our clients.

JICMAIL has become seamlessly integrated into every aspect of our client engagement – from initial pitches to comprehensive campaign analysis. Our teams leverage JICMAIL's metrics and insights to provide a detailed view into mail's commercial impact, helping our clients make informed decisions about their marketing investments.

What makes us particularly proud is how our team has embraced JICMAIL certification, making it an essential component of our consultative approach. This commitment to excellence ensures we continue to deliver innovative and effective mail campaigns that drive our clients' success.” 

Daniel Dunn, CEO & Founder, Paperplanes

'It is amazing to have a partner like JICMAIL who is looking to standardise measurement and insights to the direct mail category similar to other channels. This data has blended really well with our ability to track granular insights for each client and our partners have appreciated understanding the wider macro trends and how they then go onto influence their customer specific actions tracked at checkout.”

Ciara Waters, Senior Account Manager, Address Intelligence

"At Addintel, driving tangible business outcomes through data-driven decision making has always been at the core of our mission. We're delighted our sophisticated approach to data analytics has been recognised through achieving JICMAIL's Platinum Partner status. By integrating JICMAIL's metrics into our established framework, we've enhanced our ability to provide meaningful, actionable insights to our clients’ campaigns.

As pioneers in data-driven marketing solutions, we continuously push the boundaries of what's possible, helping our clients achieve measurable success. We will continue using JICMAIL's industry-recognised standards alongside our innovative approaches to drive continued excellence in data-driven decision making for marketers."

Gary Howard, Chief Digital Officer, Precision Marketing Group

"At Precision, JICMAIL data is integral to how we plan, execute, and measure our direct mail campaigns. Achieving Platinum Partner status reflects our commitment to leveraging this invaluable resource to drive exceptional results for our clients. By embedding JICMAIL insights into our strategies, we’ve been able to deliver campaigns that not only resonate but also provide measurable value. We’re proud to be recognised for our dedication to using data responsibly and effectively, and we look forward to continuing our strong partnership with JICMAIL in the future." 

Our congratulations extend to those Platinum Partners who have successfully validated their accreditation:

• Whistl (Addressed Mail)
• Phase Marketing Design and Print
• Bountiful Cow
• The Specialist Works
• Mailbird
• Smart Distribution
• Eight Group
• Join the Dots
• Whistl Doordrop Media
• Marketreach
• Citipost Mail
• The Dragonfly Agency
• PSE 
• The Letterbox Consultancy
• Webmart Limited
• Go Inspire – A Xerox Company
• Nutshell Creative Marketing
• CustomerKNECT
• DBS Datamarketing Limited
• The7stars
• Paragon Customer Communications

Platinum submissions are invited annually with the next evaluation due in Autumn 2025.