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- NEWS: JICMAIL scales up its Response Rate Tracker for 2024
- WEBINAR: The Power of Retail Media and Mail
- NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
- WEBINAR RECORDING: Q4 2023 Results: Test & Learn on the Path to Digital Conversion
- PARTNER WEBINAR RECORDING: How to get your award-worthy mail campaigns recognised
- PARTNER EVENT: Sagacity - Direct Mail Marketing 101 for Charities
- WEBINAR RECORDING: JICMAIL Discovery 3.0 Refresher
- PARTNER EVENT: The Ultimate Direct Mail Workshop - with Epsilon and Webmart
- PARTNER BLOG: How will the UK’s data privacy reforms impact marketing?
- ADWANTED BLOG: Six no-nonsense steps for marketers building a measurement framework
- WEBINAR RECORDING: Q3 2023 Results - A first look at our new metrics plus how to build the case for mail
- NEWS: Q3 2023 Results - Mail’s effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
- NEWS: JICMAIL Discovery 3.0 is now live!
- NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data (1)
- JICMAIL Annual Conference 2023: Measurement and Attention - Why it matters for mail
- PARTNER WEBINAR: Discover the Power of Direct Mail
- VIDEO: Creativity, collaboration & communications: the journey of Creative Futures
- PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans
- EVENT: Putting theory into practice: How to build an effective marketing measurement framework
- PARTNER EVENT: Power of Print Seminar
- VIDEO: Top Tips for Mail and Unaddressed Print & Door Drops Category Entries
- WEBINAR RECORDING: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows
- NEWS: Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
- Partner Content: The Drum and Canon Europe offer one lucky UK SME the chance to run a marketing campaign – for free
- PARTNER WEBINAR: Discover the Latest Media Attention Metrics for Mail
- EVENT: Adwanted's The Future of Media
- GUEST BLOG: Consumer Duty : The HomeServe Experience
- PARTNER CONTENT: Postal Hub Podcast - Next-gen mail measurement with JICMAIL and Kantar
- PARTNER CONTENT: Compare formats across the life cycle of mail
- WEBINAR RECORDING: Retail Mail Effectiveness webinar - improving mail effectiveness plus Q1 2023 update
- NEWS: Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
- PARTNER CONTENT: Mail Unleashed - Pete Markey, CMO Boots UK
- NEWS: Door Drop Report 2023
- IPA NEWS: New white paper makes powerful case for JICs’ pivotal role in era of data abundance
- ISBA BLOG: Acquisition more expensive than retention? It’s a matter of semantics…
- EVENT RECORDING: Adwanted's The Future of Brands
- WEBINAR RECORDING: The role of mail in the FCA's Consumer Duty shake up
- PARTNER WEBINAR: Supercharge your DMA Award entries with JICMAIL
- PARTNER CONTENT: Collaboration for Creativity
- WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker
- NEWS: Q4 2022 Results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
- PARTNER CONTENT: Mail Unleashed - Lis Blair, MoneySuperMarket
- JICMAIL awarded Highly Commended for Media Owner/Trade Body of the Year at Mediatel Media Research Awards 2023!
- JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year
- GUEST BLOG: ChatGPT's 10 second take on JICMAIL
- WEBINAR RECORDING: Q3 2022 Results: How much attention do customers pay to your mail?
- NEWS: Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens
- GUEST BLOG: If mail gets the most attention, why aren’t marketers giving it more attention?
- JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
- JICMAIL Measurement Matters Conference 2022
- Do you have an entry for "Trailblazing Mail"?
- Creative Futures: Omnichannel Marketing Excellence Award
- BLOG: The WHO, HOW and WHAT of Creativity - Patrick Collister
- We're the DMA Awards 2022 Measurement Partner
- NEWS: Q2 2022 results: JICMAIL celebrates five years by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world
- WEBINAR RECORDING: Travel Mail Insight: making mail work harder in challenging times
- NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
- NEWS: ISBA blog on JICMAIL Essentials
- WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times
- NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained
- PLATINUM PARTNER BLOG: Should a compelling CX strategy focus on more than digital transformation?
- RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session
- WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness
- NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period
- WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021
- JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget
- NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
- NEWS: Q3 2021 results reveal mail reaches a mobile tipping point with record levels of digital activity
- WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit
- WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands
- Your new Competitor Insight Tool
- WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail
- NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased
- WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey
- NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown
- VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021
- WEBINAR RECORDING: How to get Gold with JICMAIL - Parts 1 & 2
- WEBINAR RECORDING: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store
- WEBINAR RECORDING: JICMAIL Q4 2020: How have multichannel mail behaviours changed in a year like no other?
- NEWS: JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency
- NEWS: IPA back widening access to JICMAIL
- BLOG: Busting some myths about young people and their mail
- NEWS: ISBA blog on the new JICMAIL Levy
- WEBINAR RECORDING: JICMAIL Q3 2020: News, tools and insight for mail in 2021
- WEBINAR RECORDING: See the changes in mail behaviours across lockdown with the latest Q2 JICMAIL data and review the lessons learned
- NEWS: JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail
- WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail
- JICMAIL Customer Survey July 2020 - Results
- WEBINAR RECORDING: 9 Charity Ad Mail Myths busted by JICMAIL
- NEWS: It turns out that we did all read Boris’s letter.
- NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown
- WEBINAR RECORDING: Planning for Christmas with JICMAIL – For supermarkets, retailers and their agencies
- WEBINAR RECORDING: Improving econometrics with JICMAIL
- BLOG: Working from home? Ad mail always has been...
- WEBINAR RECORDING: Using JICMAIL on your journey to the DMA Awards
- WEBINAR RECORDING: 7 Essential Insights on Business Mail
- PODCAST: Paragon Sounds Podcast Episode 4 "Innovations in mail planning data" With Ian Gibbs from JICMAIL
- BLOG: Blimey, a JIC with useful bells-and-whistles
- WEBINAR RECORDING: 7 Essential Insights on Partially Addressed Mail
- BLOG: Time for mail to make an impression in the short and long term
- VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands
- NEWS: JICMAIL’s impact assessed one year on
- BLOG: Insight, idea and impact
- EVENT: Planning with JICMAIL in a multi-channel world
- BLOG: Unhealthy targets?
- WEBINAR RECORDING: 5 steps to applying mail insight with JICMAIL Discovery
- BLOG: Time to get planning with JICMAIL
- NEWS: PrintPower article featuring Gavin Wheeler on the relevance of JICMAIL
- WEBINAR RECORDING: Multi-channel planning with JICMAIL
- NEWS: JICMAIL winner at MRS Awards!
- NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year
- BLOG: Revisiting the measurement of mail in econometric models
- NEWS: JICMAIL Highly Commended at MRG Awards
- BLOG: Improving the clarity of mail performance for brands
- NEWS: Two Sides: Proving the Power of Mail
- BLOG: Keeping constant in the face of change
- BLOG: Time to acknowledge the true reach of your door drop campaign – it’s bigger than you think!
- REVIEW: Highlights for Retail / Online Retail Advertising Mail v Christmas 2019
- IPA White Paper: Living with the Pandemic in October 2021
- WEBINAR: From Letterbox to Ballot Box - Reclaim Voter Trust
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JICMAIL, registered office: Lynton House 7-12 Tavistock Square London WC1H 9LT. Company no 4123433
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In this article, Ian Gibbs and Chris Love, VirginMedia02 discuss the key learnings from their joint Measurement Framework talk.