Attend this webinar to understand how to deploy mail as a high-impact Super Touchpoint - driving planning, conversion and commercial outcomes during the most valuable trading period of the year.

The latest Advertising Association / WARC Expenditure Report shows that £12.9bn was invested in media during the Q4 festive season - in this intensely competitive period, success for users of mail is not just about their spend but about how mail helps drive attention, influence planning, and convert purchase working together with other channels across the full customer journey.

With planning for Christmas 2026 already underway, this JICMAIL webinar provides practical, evidence-based insight into the use of mail within high-performing solutions for the grocery and retail sector, featuring a discussion on the drivers of success for Tesco and the role of retail media over this golden period.

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Join our expert panel

  • Bethany Wood – Head of Offline Media, Tesco Media
  • Gordon Doherty – Head of Client Services – Grocery & FMCG, Marketreach

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What you’ll learn

Drawing on Q4 2025 performance, this session will show how leading retailers deployed mail to drive results:

  • Benchmark mail performance for major supermarkets and retailers
  • The role of mail within integrated campaigns
  • A  deep dive from Bethany Wood into the success story of Tesco, including retail media
  • Our top tips for winning in 2026

Date: Thursday 18 June

Time: 11 - 12pm

Register here

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