WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands

Join JICMAIL for a webinar in which we uncover some of the key consumer engagement trends for direct mail and business mail in the finance category. Questions we'll be answering include:

• What is the long term value of investing in business mail for retail banking brands?
• What types of mail content promote insurance brand loyalty through a successful response to renewal notices?
• What hidden target audiences should finance brands think about targeting with mail?

Hear Ian Gibbs, Director of Data Leadership and Learning, uncover insights into finance mail to understand better mail’s place in the customer journey.

Watch a recording here