News

NEWS: Include JICMAIL data in your DMA Awards entry

WEBINAR RECORDING: Q1 2025 Results plus Updated Response Rate Tracker

WEBINAR: Planning for a successful Retail and Supermarket Christmas 2025

WEBINAR RECORDING: Media Mind Masterclass

PARTNER EVENT: IPIA Annual Networking Lunch 2025

PARTNER NEWS: PrintGreen to drive sustainable marketing decisions

WEBINAR RECORDING: Using JICMAIL Discovery - Refresher

PARTNER WEBINAR: Using Mail's Super Touchpoint Powers to Achieve Awards Success

NEWS: JICMAIL supporting Media Mind

BLOG: The Media Leader - Super touchpoint planning: Teaching new dogs old tricks

NEWS: Q4 2024 Results - Mail read rates hit an all-time high as the channel continues to assert its Super Touchpoint strengths

WEBINAR RECORDING: JICMAIL Quarterly Results: Exploring Mail's Super Touchpoint Strengths in Q4 2024

PARTNER EVENT: From Ink to Impact

NEWS: Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper

JICMAIL Conference 2025: The Rise of the Super Touchpoint

NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

NEWS: Q3 2024 Results: Mail proves its sustainability credentials with +14% growth in recycle rates

WEBINAR RECORDING: Q3 2024 Results: Mail and the Value of Creativity

WEBINAR: Mission Driven Mail - Exploring mail in the mix for government marketing campaigns

NEWS: JICMAIL and Origin conduct mail measurement pilot study

PARTNER WEBINAR: Elections: How much does mail matter?

PARTNER EVENT RECORDING: IPA Effectiveness Conference 2024 - Experimentation! Experimentation! Experimentation!

PARTNER EVENT: DMA Value of Creativity

PARTNER EVENT RECORDING: BPIF & JICMAIL Future Growth Roundtable: Understanding a customer's need for variable digital print

PARTNER EVENT: The Power of Print 2024

NEWS: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes in Q2 2024

WEBINAR RECORDING: Q2 2024 Results - Exploring the impact of the UK’s snap election on mail performance

PARTNER WEBINAR: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI

NEWS: Are you entering the SMP Awards 2024?

SPOTLIGHT: DMA Awards 2023 - GOLD Award for the Mail Category - PSE

WEBINAR RECORDING: Insights for Christmas 2024 retail and supermarket campaign planning

DMA/JICMAIL Door Drop Report 2024

NEWS: Mail response and attention continue on an upward trajectory in Q1 2024

WEBINAR RECORDING: Q1 2024 Results - Applying the new Response Rate Tracker benchmarks

PARTNER REPORT: DMA's Value of Measurement Report

WEBINAR RECORDING: From Letterbox to Ballot Box: Reclaim Voter Trust

PARTNER EVENT: From Brand to Hand: The Ultimate Direct Mail Workshop

NEWS: JICMAIL scales up its Response Rate Tracker for 2024

WEBINAR RECORDING: The Power of Retail Media and Mail

NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases

WEBINAR RECORDING: Q4 2023 Results: Test & Learn on the Path to Digital Conversion

PARTNER WEBINAR RECORDING: How to get your award-worthy mail campaigns recognised

PARTNER EVENT: Sagacity - Direct Mail Marketing 101 for Charities

PARTNER EVENT: The Ultimate Direct Mail Workshop - with Epsilon and Webmart

PARTNER BLOG: How will the UK’s data privacy reforms impact marketing?

ADWANTED BLOG: Six no-nonsense steps for marketers building a measurement framework

WEBINAR RECORDING: Q3 2023 Results - A first look at our new metrics plus how to build the case for mail

NEWS: Q3 2023 Results - Mail’s effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023

NEWS: JICMAIL Discovery 3.0 is now live!

NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

JICMAIL Annual Conference 2023: Measurement and Attention - Why it matters for mail

PARTNER WEBINAR: Discover the Power of Direct Mail

VIDEO: Creativity, collaboration & communications: the journey of Creative Futures

PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans

EVENT: Putting theory into practice: How to build an effective marketing measurement framework

PARTNER EVENT: Power of Print Seminar

VIDEO: Top Tips for Mail and Unaddressed Print & Door Drops Category Entries

WEBINAR RECORDING: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows

NEWS: Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high

Partner Content: The Drum and Canon Europe offer one lucky UK SME the chance to run a marketing campaign – for free

PARTNER WEBINAR: Discover the Latest Media Attention Metrics for Mail

EVENT: Adwanted's The Future of Media

GUEST BLOG: Consumer Duty - The HomeServe Experience

PARTNER CONTENT: Postal Hub Podcast - Next-gen mail measurement with JICMAIL and Kantar

PARTNER CONTENT: Compare formats across the life cycle of mail

WEBINAR RECORDING: Retail Mail Effectiveness webinar - improving mail effectiveness plus Q1 2023 update

NEWS: Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year

PARTNER CONTENT: Mail Unleashed - Pete Markey, CMO Boots UK

NEWS: Door Drop Report 2023

IPA NEWS: New white paper makes powerful case for JICs’ pivotal role in era of data abundance

ISBA BLOG: Acquisition more expensive than retention? It’s a matter of semantics…

EVENT RECORDING: Adwanted's The Future of Brands

WEBINAR RECORDING: The role of mail in the FCA's Consumer Duty shake up

PARTNER WEBINAR: Supercharge your DMA Award entries with JICMAIL

PARTNER CONTENT: Collaboration for Creativity

WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker

NEWS: Q4 2022 Results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022

PARTNER CONTENT: Mail Unleashed - Lis Blair, MoneySuperMarket

JICMAIL awarded Highly Commended for Media Owner/Trade Body of the Year at Mediatel Media Research Awards 2023!

JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year

GUEST BLOG: ChatGPT's 10 second take on JICMAIL

WEBINAR RECORDING: Q3 2022 Results: How much attention do customers pay to your mail?

NEWS: Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens

GUEST BLOG: If mail gets the most attention, why aren’t marketers giving it more attention?

JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

JICMAIL Measurement Matters Conference 2022

Do you have an entry for "Trailblazing Mail"?

Creative Futures: Omnichannel Marketing Excellence Award

BLOG: The WHO, HOW and WHAT of Creativity - Patrick Collister

We're the DMA Awards 2022 Measurement Partner

NEWS: Q2 2022 results: JICMAIL celebrates five years of mail media measurement by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world

WEBINAR RECORDING: Travel Mail Insight: making mail work harder in challenging times

NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

NEWS: ISBA blog on JICMAIL Essentials

WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times

NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained

PLATINUM PARTNER BLOG: Should a compelling CX strategy focus on more than digital transformation?

RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session

WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness

NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period

WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021

JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget

NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

NEWS: Q3 2021 results reveal mail reaches a mobile tipping point with record levels of digital activity

WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit

WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands

Your new Competitor Insight Tool

WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail

NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased

WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey

NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown

VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021

WEBINAR RECORDING: How to get Gold with JICMAIL Parts 1 & 2

WEBINAR RECORDING: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store

WEBINAR RECORDING: JICMAIL Q4 2020: How have multichannel mail behaviours changed in a year like no other?

NEWS: JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency

NEWS: IPA back widening access to JICMAIL

BLOG: Busting some myths about young people and their mail

NEWS: ISBA blog on the new JICMAIL Levy

WEBINAR RECORDING: JICMAIL Q3 2020: News, tools and insight for mail in 2021

WEBINAR RECORDING: See the changes in mail behaviours across lockdown with the latest Q2 JICMAIL data and review the lessons learned

NEWS: JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail

WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail

JICMAIL Customer Survey July 2020 - Results

WEBINAR RECORDING: 9 Charity Ad Mail Myths busted by JICMAIL

NEWS: It turns out that we did all read Boris’s letter.

NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown

WEBINAR RECORDING: Planning for Christmas with JICMAIL – For supermarkets, retailers and their agencies

WEBINAR RECORDING: Improving econometrics with JICMAIL

BLOG: Working from home? Ad mail always has been...

WEBINAR RECORDING: Using JICMAIL on your journey to the DMA Awards

WEBINAR RECORDING: 7 Essential Insights on Business Mail

PODCAST: Paragon Sounds Podcast Episode 4 "Innovations in mail planning data" With Ian Gibbs from JICMAIL

BLOG: Blimey, a JIC with useful bells-and-whistles

WEBINAR RECORDING: 7 Essential Insights on Partially Addressed Mail

BLOG: Time for mail to make an impression in the short and long term

VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands

NEWS: JICMAIL’s impact assessed one year on

BLOG: Insight, idea and impact

EVENT: Planning with JICMAIL in a multi-channel world

BLOG: Unhealthy targets?

WEBINAR RECORDING: 5 steps to applying mail insight with JICMAIL Discovery

BLOG: Time to get planning with JICMAIL

NEWS: PrintPower article featuring Gavin Wheeler on the relevance of JICMAIL

WEBINAR RECORDING: Multi-channel planning with JICMAIL

NEWS: JICMAIL winner at MRS Awards!

NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year.

BLOG: Revisiting the measurement of mail in econometric models

NEWS: JICMAIL Highly Commended at MRG Awards.

BLOG: Improving the clarity of mail performance for brands

NEWS: Two Sides: Proving the Power of Mail

BLOG: Keeping constant in the face of change

BLOG: Time to acknowledge the true reach of your door drop campaign – it’s bigger than you think!

Highlights for Retail / Online Retail Advertising Mail v Christmas 2019

IPA White Paper: Living with the Pandemic in October 2021

PARTNER EVENT: IPIA Conference 2024 - Ahead of the Curve

IPA REPORT: Making Effectiveness Work

JICMAIL Highlights

NEWS: Q1 2025 Results: Mail - The Super Touchpoint Channel – demonstrates its growing impact on consumer digital behaviours in Q1 2025

DMA/JICMAIL Door Drop Report 2025

The JICMAIL Roadmap, Ian Gibbs

WEBINAR RECORDING: The Power of Retail Media and Mail

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