Get to know us better
JICMAIL is the trusted, Joint Industry Currency for mail. Built in collaboration with advertisers, agencies and the mail industry, it provides robust, transparent data on how people engage with mail in their homes.
Why does JICMAIL matter?
Discover the role JICMAIL plays in the UK advertising ecosystem. Learn how it provides a common measurement currency for mail and supports planning, evaluation and industry-wide understanding.
How JICMAIL works
JICMAIL’s insights are built on a nationally representative panel of UK households and a robust, transparent methodology. Learn how our data is collected, measured and validated to ensure it reflects real-world behaviour. We’ve prepared FAQs and a list of useful definitions to answer the questions we’re most often asked. And you can also learn how JICMAIL is funded and find out if you can take advantage of research rebates.
JICMAIL panel
Methodology
Useful definitions
JICMAIL Levy
Our community
JICMAIL is supported by a growing network of organisations across the industry – from subscribers and partners to collaborators and contributors. Together, our community is shaping and strengthening the mail currency.
Platinum Partners
Our Platinum Partners demonstrate best practice in the way they use and embed JICMAIL. Learn about each organisation and find out how you can join this growing cohort of exemplary JICMAIL experts
Subscribers
View our ever-expanding network of subscribers. Together, they contribute to the ongoing development and adoption of the currency. Not yet a subscriber? Find out how to join their ranks.
Industry partners
Discover the organisations that support and work with JICMAIL from across the industry. Read about their initiatives, events and latest reports. Want to be featured alongside our partners? Get in touch below.
Our people
JICMAIL board
JICMAIL is governed by a cross-industry structure designed to ensure transparency, accountability and independence. Meet the board members who are shaping its direction.
The team
Meet the people who have helped change how mail is measured, planned and understood.
More ways to explore JICMAIL
From webinars to conferences, there’s always an event to sign up to. View past event recordings for the ones you’ve missed and dip into our archives for stellar content that you can apply immediately.
