Meet the team
Introducing the people that make JICMAIL tick
The JICMAIL team
Our award-winning team is comprised of the following research, media planning, advertising and mail experts:
Mark Cross, Engagement Director; Ian Gibbs, Director of Data Leadership and Learning; Peter Van Laar, Research Manager; Tara Pickles, Customer Support Manager and Stef Hrycyszyn, Customer Engagement Lead.
We are here to support you with all things JICMAIL: from training you on how to use JICMAIL Discovery to build the business case for mail, to creating insightful deep-dive decks on brands and industry sectors. We also administer the levy and award accreditations to individuals and organisations who have used JICMAIL data in an exemplary way.
We run a number of events across the year, both in-person and online, to keep you up to date with our latest research and developments. Our annual JICMAIL conference is the crowning glory of the events calendar, bringing together experts from all parts of the wider mail ecosystem. It’s also a great opportunity to meet the team face to face!
Please do get in touch if you have a question for the team or if you’d just like to know more about JICMAIL and what we can offer your organisation and team.
Recognised for raising the standard of mail measurement
Since launching in 2018, JICMAIL has helped change how mail is measured, planned and understood.
Before JICMAIL, advertising mail was not measured in the same way as other major media channels. The creation of a shared industry currency gave mail comparable reach, frequency and response metrics, helping planners, advertisers and media owners understand its role in the modern media mix.
The awards we have received recognise the work behind that shift: the development of gold-standard audience data, a robust methodology and practical tools that help the industry use mail more effectively.
Highly Commended: Media Owner/Trade Body of the Year
JICMAIL was Highly Commended for Media Owner/Trade Body of the Year at the Adwanted Media Research Awards 2023.
This recognition celebrated JICMAIL’s continued contribution to innovation, best practice and trusted research within the UK media industry.
It also reflected the growing importance of independent, comparable data in helping mail compete on a level playing field with other channels.
Highly Commended: Best Trade Body Research at MRG Awards
JICMAIL was also Highly Commended in the Best Trade Body Research category at the Media Research Group Awards 2018.
This commendation recognised the strength of JICMAIL’s methodology and the challenge of measuring mail exposure in a meaningful way.
Through a rotating household panel and diary-based app, JICMAIL captures how people receive, interact with and respond to mail over time, building a richer picture of mail’s role in the home.
Winner: Media Research at MRS Awards
JICMAIL won the Media Research award at the Market Research Society Awards 2018 for its entry, “Proving the performance of mail in the digital age.”
The award recognised the creation of a new industry currency for mail, giving advertisers and planners access to the kind of audience metrics already used across TV, radio and out-of-home.
By introducing reach and frequency measures for Direct Mail and Door Drops, JICMAIL helped the industry understand mail as a measurable, accountable and effective media channel.
Why the awards matter
They are proof of progress for the whole industry.
These awards are not just recognition for JICMAIL as an organisation. They reflect the progress made by the wider mail industry in building a credible, shared evidence base.
JICMAIL data helps answer important questions about how mail works, including:
- who mail reaches
- how often people interact with it and for how long
- what actions it drives
- how it performs across sectors, audiences and mail types
- how it can support planning, pitching and evaluation
By making mail measurable in ways that are comparable with other channels, JICMAIL gives the industry stronger evidence and a clearer voice in media planning conversations.
Explore JICMAIL’s award-winning data
Discover the research, reports and tools that help advertisers, agencies and mail specialists use JICMAIL data with confidence.
