Skip to main content

Silver certificate overview

Once you have completed Bronze, your next step is to take your JICMAIL Silver certificate.   This certificate further builds and increases your knowledge about how to use JICMAIL Discovery to extract maximum value out of JICMAIL data.

Silver certificate is an online tutorial, where learners are encouraged to complete tasks using JICMAIL Discovery at the same time.  The multi-choice question and answer modules will take around 45 minutes to complete and you can download your Silver Certificate upon completion.

Completing your Silver certificate on JICMAIL Academy will help you to:

  • Create a credible and coherent case for the inclusion of DM, Door Drops and Business mail in the media mix, by audience and advertiser category
  • Include mail reach, frequency and impacts in your media plans
  • Communicate the full range of outcomes that are driven by a mail campaign
  • Create specific recommendations regarding audience targeting
  • Make recommendations to your client regarding mail creative content
  • Generate relevant leads for mail media

Use the link below to access the JICMAIL Academy eLearning portal.