Help to pitch

When you use mail in a campaign, it attracts consumer attention, it deepens customer relationships and it ignites households conversations.  Use our super touchpoint dashboard in JICMAIL Discovery to create your own tailored chart, by selecting your mail type, sector and timeframe.

The charts powerfully demonstrate how mail is a super touchpoint, and that inclusion of mail in the mix should lead to disproportionately better outcomes for your campaign.

Benchmark your own or your client’s mail against its competitors to reveal how you are performing in your sector.  The Competitor Insights tool will show all the key metrics for your brand/s in your target sector, providing essential insights such as who is winning on attention or on commercial actions.  Explore the opportunity to gain your competitive advantage.

There are four dashboards that will help provide you with the essential data and stats to build your business case.  These include the Campaign Calculator, Action Benchmarks, Mail Categories and the engine of Discovery: the Mail Item Database.

For example, use the Campaign Calculator to uncover the actions taken with mail for the customers in your target sector.  Show how mail is shared in the home (Reach); interacted with (Frequency) and creates multiple impressions (Impacts).