What is JICMAIL?
JICMAIL is the trusted audience measurement currency for mail in the UK. We provide robust, independent data on how people engage with mail in their homes
JICMAIL is a Joint Industry Currency (JIC) – an independent, not-for-profit research organisation similar in scope to BARB for TV, RAJAR for radio, and UKOM for online measurement. Since 2018, we have been providing comprehensive data on how 1,100 UK households interact with their mail. These households form our panel and the research company, Kantar, manages all aspects of the data collection and JICMAIL panel management.
The data we capture includes: Direct Mail, Business Mail, Partially Addressed Mail, Catalogues and Door Drops, and each mail item received by panel households has a corresponding photograph and ‘mail journey’ in our dataset. We share quarterly data releases and you can explore the resulting wealth of behavioural insight through JICMAIL Discovery, our online data analysis tool.
We are funded through a voluntary levy on advertising mail postage costs, which enables us to make our data and tools available for industry-wide use at no cost.
We are overseen by a board of industry experts. The organisations on our board inform the work we do, but like all JICs in the UK, we remain an independent source of industry data. Our role is to measure the channel, not to sell it.
JICMAIL Board
Our data informs the entire mail channel and must reflect and meet the needs of everyone in the mail ecosystem. Our board is made up of representatives from both the buy-side and sell-side of the channel to guide JICMAIL’s role as a trusted and independent source of mail measurement.
JICMAIL team
From training to account administration, deep-dive JICMAIL analysis to test and learn recommendations, our team supports subscribers and stakeholders from across all parts of the industry.
We organise events that bring expert perspectives and our subscriber community together, guaranteeing participants leave the sessions enriched and inspired.
We answer your Discovery and data questions to help you get the most our of JICMAIL. Underpinning it all, we make sure our data and analysis tools are accurate and reliable.
What can you do with JICMAIL data?
A wide range of organisations use our data to understand the value of mail in the mix. Whether you’re an advertiser, agency, printer, mailing house or mail sell-side organisation, you can use our toolkit to help you:
Pitch
Harness powerful audience, mail type and competitor insights for effective pitching.
Plan
Use our data to make informed, evidence-backed decisions that result in efficient and effective mail campaigns.
Evaluate
Track and benchmark mail performance across brands and sectors.
Not yet a JICMAIL subscriber?
Access to JICMAIL data, tools and training is free. For more information on how to subscribe and the support available, please click the button below:
