Platinum organisational accreditation

What makes a JICMAIL Platinum Partner

Platinum organisational accreditation is awarded to businesses who have demonstrated a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the advertiser, intermediary or agency L&D programs; evidence of JICMAIL data being embedded into the planning and/or reporting data ecosystem; and evidence that JICMAIL is being systematically used to retain or grow business. It requires evidence of the organisation adhering to industry best practice standards with respect to the levy, such as specifying the specific levy cost on plans/proposals or detailing the levy as a VAT exempt item on invoices with best practice process as key criteria.

For agencies, intermediaries and sell-side organisations to be awarded platinum accreditation, they will be required to achieve a specific set of tasks as agreed in their adoption plans. For advertisers Platinum accreditation will be awarded on a discretionary basis as per the decision of the JICMAIL accreditation panel. This will be reviewed on an advertiser-by-advertiser basis once per year.

Platinum Partner status is maintained through a refresh of the original requirements and additional information supplied to show adherence to the core principles.

The deadline for entries for this year’s Platinum Partners is 1st November 2026.

Become a Platinum Partner

Full details of how to achieve Platinum Partner status and maintain this through an Annual Validation are published below. Please download the checklist for your organisation type.