J:IQ
J:IQ is a training programme for key agency and advertiser customers that will inspire and embed best practice use of JICMAIL and mail within planning, buying and strategic insight teams.
Best practice mail planning using JICMAIL
As part of the course, learners will complete JICMAIL Bronze, Silver and Gold certificates and on completion of the course, participants will be awarded their J:IQ accreditation. So that’s 4 qualifications in one course! The course will count towards CPD hours for your IPA CPD diary.
The accreditation consists of:
4.5 hours of training
4.5 hours of practical and pragmatic in-person/online training, delivered over 4 sessions by JICMAIL, customised to organisational needs and challenges.
4 key ‘Learn By Doing’ challenges
4 key ‘Learn By Doing’ challenges to complete over the sessions, the output of which are useful in-house resources.
Self-serve learning modules
Self-serve learning to complete between sessions in the form of ‘Hot Topic’ webinars.
Mail 101 resources
Mail 101 presentation decks, covering the ‘nuts and bolts’ of mail, provided to enrich and support understanding.
The total time commitment for learners is approximately 1 day (8 hours) in total.
The aim of the J:IQ programme is to create a cohort of knowledgeable JICMAIL users, able to confidently make the business case for mail in the mix.
If this sounds like something that would benefit you or your team, please contact us.
J:IQ course components
