Silver Certificate

Silver Certificate - Intermediate Level

Taking JICMAIL Silver certificate is about building and increasing your knowledge about where the JICMAIL data comes from, what are the key metrics and how to use the data to improve client relationships and support the case for mail.

This is an online tutorial which take you through question and answer modules and provide a certificate once completed.

Taking Silver certificate on JICMAIL Academy allows you to:

• Create a credible and coherent case for the inclusion of DM, Door Drops and Business mail in the media mix, by audience and advertiser category.
• Include mail reach, frequency and impacts in your media plans.
• Communicate the full range of outcomes that are driven by a mail campaign.
• Create specific recommendations regarding audience targeting for DM and Door Drops
• Make recommendations to your client regarding mail creative content
• Generate relevant leads for mail media

Silver certificate levels for individual users are available through the JICMAIL Academy elearning portal. Please click on the link here to set up your training record and take your Silver courses.