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  • News

    • WEBINAR: JICMAIL & IPA Conference Round-Up: SME's and marketing effectiveness
    • NEWS: JICMAIL welcomes new board members Denise Turner, IPA and Adam Crow, EssenceMediacom
    • WEBINAR RECORDING: Unlock Insights: JICMAIL Discovery Refresher Webinar
    • PARTNER EVENT: IPA Effectiveness Conference 2025
    • WEBINAR RECORDING: Q2 2025 Results: Exploring the Long and Short of Loyalty
    • NEWS: Q2 2025 Results: Mail interaction rates and digital effectiveness reach a five-year high
    • NEWS: Q1 2025 Results: Mail - The Super Touchpoint Channel – demonstrates its growing impact on consumer digital behaviours in Q1 2025
    • WEBINAR RECORDING: Planning for a successful Retail and Supermarket Christmas 2025
    • WEBINAR RECORDING: Q1 2025 Results plus Updated Response Rate Tracker
    • PARTNER NEWS: PrintGreen to drive sustainable marketing decisions
    • PARTNER EVENT: From Ink to Impact
    • NEWS: JICMAIL supporting Media Mind
    • BLOG: The Media Leader - Super touchpoint planning: Teaching new dogs old tricks
    • PARTNER WEBINAR: Using Mail's Super Touchpoint Powers to Achieve Awards Success
    • NEWS: Q4 2024 Results - Mail read rates hit an all-time high as the channel continues to assert its Super Touchpoint strengths
    • WEBINAR RECORDING: JICMAIL Quarterly Results: Exploring Mail's Super Touchpoint Strengths in Q4 2024
    • JICMAIL Highlights
    • JICMAIL Conference 2025: The Rise of the Super Touchpoint
    • NEWS: Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper
    • NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data (2)
    • NEWS: Q3 2024 Results: Mail proves its sustainability credentials with +14% growth in recycle rates
    • WEBINAR RECORDING: Q3 2024 Results: Mail and the Value of Creativity
    • PARTNER EVENT: IPIA Annual Networking Lunch 2025
    • WEBINAR: Mission Driven Mail - Exploring mail in the mix for government marketing campaigns
    • NEWS: JICMAIL and Origin conduct mail measurement pilot study
    • PARTNER WEBINAR: Elections: How much does mail matter?
    • IPA REPORT: Making Effectiveness Work
    • PARTNER EVENT: DMA Value of Creativity
    • PARTNER EVENT: The Power of Print 2025
    • PARTNER EVENT RECORDING: BPIF & JICMAIL Future Growth Roundtable: Understanding a customer's need for variable digital print
    • PARTNER EVENT RECORDING: IPA Effectiveness Conference 2024 - Experimentation! Experimentation! Experimentation!
    • NEWS: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes in Q2 2024
    • PARTNER WEBINAR: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI
    • WEBINAR RECORDING: Q2 2024 Results - Exploring the impact of the UK’s snap election on mail performance
    • PARTNER EVENT: IPIA Annual Conference 2025 - Beyond the Margin
    • NEWS: Are you entering the SMP Awards 2025?
    • NEWS: Include JICMAIL data in your DMA Awards entry
    • SPOTLIGHT: DMA Awards 2023 - GOLD Award for the Mail Category - PSE
    • DMA/JICMAIL Door Drop Report 2024
    • WEBINAR RECORDING: Insights for Christmas 2024 retail and supermarket campaign planning
    • PARTNER REPORT: DMA's Value of Measurement Report
    • NEWS: Mail response and attention continue on an upward trajectory in Q1 2024
    • WEBINAR RECORDING: Q1 2024 Results - Applying the new Response Rate Tracker benchmarks
    • PARTNER EVENT: From Brand to Hand: The Ultimate Direct Mail Workshop
    • WEBINAR RECORDING: From Letterbox to Ballot Box - Reclaim Voter Trust
    • NEWS: JICMAIL scales up its Response Rate Tracker for 2024
    • WEBINAR RECORDING: The Power of Retail Media and Mail
    • NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
    • WEBINAR RECORDING: Q4 2023 Results: Test & Learn on the Path to Digital Conversion
    • PARTNER EVENT: Sagacity - Direct Mail Marketing 101 for Charities
    • PARTNER WEBINAR RECORDING: How to get your award-worthy mail campaigns recognised
    • PARTNER BLOG: How will the UK’s data privacy reforms impact marketing?
    • PARTNER EVENT: The Ultimate Direct Mail Workshop - with Epsilon and Webmart
    • ADWANTED BLOG: Six no-nonsense steps for marketers building a measurement framework
    • NEWS: Q3 2023 Results - Mail’s effectiveness at the sharp end of the multichannel purchase journey increases in Q3 2023
    • WEBINAR RECORDING: Q3 2023 Results - A first look at our new metrics plus how to build the case for mail
    • NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data (1)
    • NEWS: JICMAIL Discovery 3.0 is now live!
    • PARTNER WEBINAR: Discover the Power of Direct Mail
    • PARTNER EVENT: Power of Print Seminar
    • PARTNER WEBINAR: Best Practice Measurement for Owned Channels - Learn how to integrate your owned channels into your measurement plans
    • EVENT: Putting theory into practice: How to build an effective marketing measurement framework
    • Partner Content: The Drum and Canon Europe offer one lucky UK SME the chance to run a marketing campaign – for free
    • WEBINAR RECORDING: JICMAIL Q2 2023: Announcing new targeting solutions for mail as ad mail effectiveness grows
    • NEWS: Q2 2023 Results: Questions over whether the embattled British high street is making the most of the mail channel as mail effectiveness reaches a six-quarter high
    • JICMAIL Annual Conference 2023: Measurement and Attention - Why it matters for mail
    • EVENT: Adwanted's The Future of Media
    • PARTNER CONTENT: Postal Hub Podcast - Next-gen mail measurement with JICMAIL and Kantar
    • NEWS: Door Drop Report 2023
    • IPA NEWS: New white paper makes powerful case for JICs’ pivotal role in era of data abundance
    • PARTNER CONTENT: Mail Unleashed - Pete Markey, CMO Boots UK
    • WEBINAR RECORDING: Retail Mail Effectiveness webinar - improving mail effectiveness plus Q1 2023 update
    • GUEST BLOG: Consumer Duty : The HomeServe Experience
    • PARTNER WEBINAR: Discover the Latest Media Attention Metrics for Mail
    • ISBA BLOG: Acquisition more expensive than retention? It’s a matter of semantics…
    • NEWS: Q1 2023 Results: Mail engagement and effectiveness reached their highest level in a year
    • PARTNER CONTENT: Compare formats across the life cycle of mail
    • WEBINAR RECORDING: The role of mail in the FCA's Consumer Duty shake up
    • EVENT RECORDING: Adwanted's The Future of Brands
    • PARTNER CONTENT: Collaboration for Creativity
    • PARTNER CONTENT: Mail Unleashed - Lis Blair, MoneySuperMarket
    • JICMAIL awarded Highly Commended for Media Owner/Trade Body of the Year at Mediatel Media Research Awards 2023!
    • NEWS: Q4 2022 Results: Mail open, read, and in-home retention rates all improve over the course of the crucial Q4 trading season in 2022
    • WEBINAR RECORDING: JICMAIL Q4 2022: Launching the new Response Rate Tracker
    • PARTNER WEBINAR: Supercharge your DMA Award entries with JICMAIL
    • VIDEO: Creativity, collaboration & communications: the journey of Creative Futures
    • JICMAIL shortlisted in the prestigious Mediatel Media Research Awards 2023 for Media Owner/Trade Body of the Year
    • GUEST BLOG: ChatGPT's 10 second take on JICMAIL
    • NEWS: Q3 2022 results: With 250,000 mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness as the cost of living crisis deepens
    • JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
    • GUEST BLOG: If mail gets the most attention, why aren’t marketers giving it more attention?
    • WEBINAR RECORDING: Q3 2022 Results: How much attention do customers pay to your mail?
    • Do you have an entry for "Trailblazing Mail"?
    • Creative Futures: Omnichannel Marketing Excellence Award
    • JICMAIL Measurement Matters Conference 2022
    • NEWS: Q2 2022 results: JICMAIL celebrates five years by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world
    • We're the DMA Awards 2022 Measurement Partner
    • BLOG: The WHO, HOW and WHAT of Creativity - Patrick Collister
    • WEBINAR RECORDING: Travel Mail Insight: making mail work harder in challenging times
    • WEBINAR RECORDING: Q1 2022 Results: Exploring why advertisers show confidence in mail in economically uncertain times
    • NEWS: JICMAIL Q1 2022 results: Mail volumes up to their highest level in two years while the commercial effectiveness of the channel is maintained
    • NEWS: JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
    • NEWS: ISBA blog on JICMAIL Essentials
    • PLATINUM PARTNER BLOG: Should a compelling CX strategy focus on more than digital transformation?
    • RECORDING: Mediatel's The Future of Brands 2022 - JICMAIL Panel Session
    • WEBINAR RECORDING: Telecoms Insights: The role of mail on the path to Telecom Marketing Effectiveness
    • WEBINAR RECORDING: Q4 2021 Results Webinar: Mail's digital and physical effectiveness in Christmas 2021
    • NEWS: Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period
    • JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget
    • NEWS: Q3 2021 results reveal mail reaches a mobile tipping point with record levels of digital activity
    • WEBINAR RECORDING: Q3 2021 Results: Unveiling the new JICMAIL Test and Learn Toolkit
    • IPA White Paper: Living with the Pandemic in October 2021
    • NEWS: JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
    • WEBINAR RECORDING: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands
    • Your new Competitor Insight Tool
    • NEWS: Q2 2021 results reveal the crucial role mail played in encouraging consumers back in store as lockdown restrictions eased
    • WEBINAR RECORDING: Q2 2021 Results: Introducing unrivalled competitor insights for mail
    • WEBINAR RECORDING: Q1 2021: Improved mail effectiveness seen throughout the customer journey
    • NEWS: Q1 2021 results point towards improved mail effectiveness in the most recent lockdown
    • WEBINAR RECORDING: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store
    • VIDEO RECORDING: JICMAIL & Sky at Mediatel's Future of Brands 2021
    • REVIEW: Highlights for Retail / Online Retail Advertising Mail v Christmas 2019
    • WEBINAR RECORDING: How to get Gold with JICMAIL - Parts 1 & 2
    • NEWS: JICMAIL Q4 2020 results reveal that mail is driving commercial impact with even greater efficiency
    • NEWS: IPA back widening access to JICMAIL
    • WEBINAR RECORDING: JICMAIL Q4 2020: How have multichannel mail behaviours changed in a year like no other?
    • NEWS: ISBA blog on the new JICMAIL Levy
    • NEWS: JICMAIL Q3 2020 results reveal a +33% growth in web visits attributed to ad mail
    • WEBINAR RECORDING: JICMAIL Q3 2020: News, tools and insight for mail in 2021
    • WEBINAR RECORDING: Putting mail on the media plan: Key learnings from government and public sector ad mail
    • BLOG: Busting some myths about young people and their mail
    • JICMAIL Customer Survey July 2020 - Results
    • WEBINAR RECORDING: 9 Charity Ad Mail Myths busted by JICMAIL
    • NEWS: It turns out that we did all read Boris’s letter.
    • NEWS: JICMAIL Q2 2020 results reveal record levels of consumer interaction with mail during lockdown
    • WEBINAR RECORDING: See the changes in mail behaviours across lockdown with the latest Q2 JICMAIL data and review the lessons learned
    • WEBINAR RECORDING: Planning for Christmas with JICMAIL – For supermarkets, retailers and their agencies
    • BLOG: Working from home? Ad mail always has been...
    • WEBINAR RECORDING: Improving econometrics with JICMAIL
    • WEBINAR RECORDING: Using JICMAIL on your journey to the DMA Awards
    • WEBINAR RECORDING: 7 Essential Insights on Business Mail
    • PODCAST: Paragon Sounds Podcast Episode 4 "Innovations in mail planning data" With Ian Gibbs from JICMAIL
    • BLOG: Time for mail to make an impression in the short and long term
    • WEBINAR RECORDING: 7 Essential Insights on Partially Addressed Mail
    • BLOG: Time to acknowledge the true reach of your door drop campaign – it’s bigger than you think!
    • WEBINAR RECORDING: 5 steps to applying mail insight with JICMAIL Discovery
    • VIDEO: Top Tips for Mail and Unaddressed Print & Door Drops Category Entries
    • BLOG: Blimey, a JIC with useful bells-and-whistles
    • WEBINAR RECORDING: Multi-channel planning with JICMAIL
    • BLOG: Insight, idea and impact
    • NEWS: PrintPower article featuring Gavin Wheeler on the relevance of JICMAIL
    • BLOG: Time to get planning with JICMAIL
    • VIDEO: JICMAIL & Econometrics at Mediatel's Future of Brands
    • BLOG: Keeping constant in the face of change
    • NEWS: Two Sides: Proving the Power of Mail
    • NEWS: JICMAIL’s impact assessed one year on
    • BLOG: Unhealthy targets?
    • BLOG: Revisiting the measurement of mail in econometric models
    • BLOG: Improving the clarity of mail performance for brands
    • EVENT: Planning with JICMAIL in a multi-channel world
    • NEWS: JICMAIL Highly Commended at MRG Awards
    • NEWS: JICMAIL Finalist in Mediatel Media Research Awards 2019 for Trade Body of the Year
    • NEWS: JICMAIL winner at MRS Awards!
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Welcome to JICMAIL

Welcome to JICMAIL!

As a Subscriber you now have access to essential insight and data to help you pitch, plan and measure your mail campaigns. Here we've pulled together key topics that might be useful as you routinely use JICMAIL data in presentations, proposals, blogs, posts, media schedules and white papers. 

Do browse the website for more information and get in touch with us to organise your introduction or refresher session. We're here to help you get the most from JICMAIL data. 

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