Using JICMAIL to keep Door Drops in a leading utility supplier’s customer acquisition plans

In the process of re-setting their customer acquisition strategy with their Integrated Agency, a major UK Utility
company was considering removing Door Drops from their new campaign despite having regularly used them
previously. The results from digital marketing seemed to outperform the limited performance data available for door drops, whose impact and cost effectiveness was seriously brought into doubt. MarketReach worked with JICMAIL data to show the hidden effectiveness of Door Drops. 

Download the full Use Case here. 

Using JICMAIL to keep Door Drops in a leading utility supplier’s customer acquisition plans

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