The aim of RNLI’s summer Door Drop campaign was to let members of the public know about the huge impact that Covid19 has had on the RNLI and the adaptations they have made to keep their lifesavers safe when launching in lockdown. The RNLI also wanted to highlight the fundraising activities they had to stop, which had a huge impact on their ability to raise donations.

Download the Use Case to see how Whistl used JICMAIL to help create a hugely successful campaign.

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Using JICMAIL to build a new Door Drop predictive targeting model for RNLI

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