How PSE used mail to deliver outstanding results for Mr & Mrs Smith

PSE wanted to deliver a profitable ROI whilst maintaining the brand's aspirational values when targeting active and lapsed customers. The creative brief asked for an exclusive piece that fed the emotional travel feelings without being a traditional January peak ‘sale and hard sell’.

Download this use case to find out how PSE conducted in-depth analysis, used JICMAIL data and employed their propensity model to identify the customers to mail that would generate the best returns and how the subsequent mailing delivered outstanding results and won PSE a DMA Awards GOLD.

How PSE used mail to deliver outstanding results for Mr & Mrs Smith

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