How Eight Group delivered Door Drop acquisition success for Getthelabel.com using JICMAIL

Getthelabel.com stopped using mail and door drops to acquire new customers over 5 years ago. They moved marketing budget into digital and wanted robust insight and analysis from Eight Group as to why they should test door drops again for acquisition. Previously they had targeted the 18-24 year olds and wanted to know if that was still an audience to go for.

Liz McNamara, Marketing Director, Getthelabel.com, confirms: 

"We hadn’t explored mail or door drops for several years, but working with Eight Group helped us rediscover their potential. They guided us through the creation of a targeted door drop campaign using JICMAIL insights and profiling our customer data to create a relevant audience for testing. 

We saw an uplift in performance on the postcodes targeted v’s the control, including a strong average order value of £66, and acquisition of over 140 new customers directly from the door dropped areas in the timeframe we ran the activity. The match back analysis provided clear attribution, proving that this channel can be both measurable and effective in driving growth and brand awareness.”

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