The accurate measurement of campaign effectiveness is a vital concern for all marketers, yet one which many organisations still struggle to get to grips with in a comprehensive and systematic way. The process of testing and learning by measuring ad performance and feeding back effectiveness learnings in to campaign plans, touches on both creative content and audience targeting decisions.

 

Below is a toolkit designed to inspire different content and audience targeting hypotheses for A/B tests along with the benchmarks against which A/B test results can be assessed.

In addition, JICMAIL has developed a number of ad effectiveness methodologies with industry measurement partners to further help marketers understand and optimise mail campaign performance.

Download the toolkit today and get in touch with JICMAIL if you're interested in taking part in a campaign measurement pilot study!

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Test & Learn Overview

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