JICMAIL helps you benchmark Mail campaign performance

This means

  • You can demonstrate the full audience and item delivery against industry accepted gold standard metrics for all your campaigns and those of your competitors

For example, you can access key mail performance metrics and audience profile information for larger mailers and compare this with the activity of their competitors. This provides a comparison for how mail items are opened, read, interacted with, and shared over time, along with a whole host of commercial actions to provide accepted benchmarks of performance to inform and improve campaign plans.

  • Show client relevant campaign examples/metrics using JICMAIL Essentials and JICMAIL Discovery.

For example, JICMAIL Essentials provides easy to use core campaign metrics based on choosing sector, mail type and audience targeting. The tool shows predicted Reach (number of people who will see a campaign) and Impressions (total number of people who will see and interact with a campaign).

It also provides a cost per impression rather than cost per thousand items, a more meaningful comparison to other media metrics and an accepted efficiency measure for comparison across all media channels.

And provides the predicted results of a campaign: select a commercial action and the tool will show how many mail items in a campaign will deliver that action. It also shows how many items will deliver a purchase-related action can be used to support and benchmark every campaign proposal or tender submission to provide audience-based efficiency measures for mail.

  • Use ROI (Return on Investment) tool to predict ROI for the campaign using full campaign delivery based on JICMAIL.

The ROI Calculator shows the relative difference in calculating ROI using mail-volume based non-JIC data, and ROI using broader buying behaviour figures measured by JICMAIL – campaign effects which are typically excluded from traditional attribution models. Evaluations across campaign delivery can now be made using these fuller measures and included into standard service agreements and campaign reporting requirements.

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