How does JICMAIL drive commercial actions including online traffic?

JICMAIL shows how mail is driving commercial actions including online traffic

This means

• You can show the full effects of your mail including the conversions to commercial effects.

For example, 14% of all Direct Mail items drive a discussion and 9% drive a visit to the sender’s website.

• You can also apply a cost efficiency measure against these commercial effects

For example, JICMAIL Essentials will show the predicted results of a campaign across commercial action measures. When a commercial action is selected it will show how many mail items in a campaign will deliver that action and it also shows how many items will deliver a purchase-related action. These provide additional campaign performance benchmarks and campaign costs can be applied to them as further proxy indicators, e.g. projected cost per commercial action.

• Potential to incorporate full funnel metrics benchmarks using most relevant JICMAIL proxies across the funnel into performance evaluation and setting new KPIs for your performance evaluation.