JICMAIL shows how mail is driving commercial actions including online traffic

This means

  • You can show the full effects of your mail including the conversions to commercial effects.

For example, 12% of all Direct Mail from Mail Order/Catalogue Retailer drive a visit to the sender’s website and 7% drive a purchase. 

  • Potential to incorporate full funnel metrics benchmarks using most relevant JICMAIL proxies across the funnel into performance evaluation and setting new KPIs for your performance evaluation.
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