JICMAIL is now incorporated into the IPA TouchPoints channel planner, enabling the contribution of ad mail to multi-media campaign reach and frequency to be assessed for the first time.
This integration has revealed interesting patterns in how reach and frequency builds for mail. It occupies an effective frequency sweet spot by delivering frequency in the 3 to 5 exposures range, but its natural frequency cap avoids over-exposure.
This is vital information for planners and marketers looking to reach their audience with multiple channels in the most cost-effective way.
Download the presentation below for more multi-channel insights.
To access JICMAIL data in your IPA TouchPoints channel planner, contact firstname.lastname@example.org.