Integration with JICMAIL and TGI Connected Audiences

TGI is an industry-leading planning system, and one of the most long-standing media planning data-sets in use today. Its in-depth survey of 24,000 GB adults has for years enabled planners to access a detailed perspective on how consumers think and feel about their spending habits: what they buy, from who, how they buy and what motivates them. TGI’s rich demographic and psychographic data runs across multiple sectors from travel to finance, and from FMCG to consumer electronics.

TGI Connected Audiences are a subset of popular TGI audience variables that have been integrated in to the core JICMAIL Audience data-set. So now, alongside JICMAIL’s standard demographic, geo-demographic and household information, mail exposure and interaction can be interrogated across a whole host of new audience variables.

Life-stage, financial comfort, FMCG buying habits, holiday preferences, credit card ownership, consumer technology ownership, environmental engagement, automotive preferences and pet ownership are just a handful of the rich profile data points now available to JICMAIL users.

Watch a short explainer video by clicking the image below:

Where previous TGI integrations have been made available to TGI subscribers only, the new JICMAIL+TGI Connected Audiences Integration is available to all JICMAIL’s 380+ subscribers via the JICMAIL Discovery portal. Access to the full TGI dataset is retained by the TGI.

Across these new audience variables, JICMAIL users can assess mail exposure, interaction and commercial actions taken with mail across Direct Mail, Door Drops and Business Mail and across all JICMAIL-measured industry sectors and mail content types tracked.