WEBINAR RECORDING: Q2 2025 Results: Exploring the Long and Short of Loyalty

Mail interaction rates and digital effectiveness reached a five-year high in Q2 2025, with 9.2% of Direct Mail, Door Drops and Business Mail prompting a visit to an advertiser website. It's essential for all planners and marketers to understand how to maximise the value of this essential channel.

To find out more, watch this webinar recording to see Ian Gibbs run through the latest results, joined by Ellie Gauci, Head of Strategy - Loyalty & CRM, VCCP to discuss the joint DMA VCCP report "The Long and Short of Loyalty" released this summer.

When mail is driving more customer engagement than ever, it's vital to understand what impact a focus on customer loyalty has on both short and long term marketing effectiveness.

Please click on the image above to watch the webinar recording.