WEBINAR RECORDING: Q1 2025 Results plus Updated Response Rate Tracker

Mail's role in the digital customer journey was more apparent than ever in Q1 2025, with online purchases, searches and website visits prompted by mail all increasing year on year. Understanding how mail works with digital marketing is essential knowledge for any marketer looking to improve outcomes and deliver success.

Watch our webinar recording in which we discuss the quarterly results plus the latest Response Rate Tracker benchmarks gathered from 3,800 campaigns across 15 different industry organisations. We are joined by Leighton Cuff, Consultant at Conexance (a WPP Media and Choreograph company) and Caroline Routledge, Customer Acquisition Specialist, PDV Agency, who are one of this year's new contributors.

We also had a sneak preview of the upcoming JICMAIL DMA Annual Door Drop report.

Please click the image above to watch the webinar recording.