WEBINAR RECORDING: JICMAIL & IPA Conference Round-Up: SME's and marketing effectiveness

From Go Big or Go Home to Lots of Littles Part 2, the IPA Effectiveness Conference 2025 was packed full of insightful new takes on what makes marketing effectiveness tick. Watch this webinar recording to hear Ian Gibbs and his guest Dr Chris Jones from Ravensbourne University discuss the key takeaways from the day and the specific learnings from Dr Chris’s session, ‘SMEs: A Marketing Framework’.

Ian and his guest discuss the implications of the insight for marketing in general and for the mail channel specifically and dive into using JICMAIL for SME success.

Don’t miss this opportunity to learn more about marketing effectiveness for your business.