Attend this webinar if you are planning to optimise the performance of Mail Media over the 2024 Christmas Season.

Date: ONLINE: Tuesday 16 July

Time: 14:00 – 15:00

A record £9.5 billion was spent on advertising over the Christmas Season in 2023, according to data released by the Advertising Association (AA) and WARC.

This webinar will uncover insights into how mail stimulated commercial actions for the major Supermarkets and Retailers to inform planning for the 2024 festive season.

We will be joined by Steve Kinder, Co-founder & CTO, Paperplanes UK who will uncover opportunities and share use cases and case studies where programmatic mail has used trigger points to optimise performance and ROI  for warm and cold Mail in the Retail Sector.

The webinar will uncover metrics on how mail stimulated commercial actions and how the major brands benchmark against:

  • Attention yields
  • Open/ Read Rates
  • Frequency of Interaction
  • Online follow-ups
  • Calls to Action initiated

We also cover how the Mail Impression (or Impact) can be calculated using attention yields and then compared head to head with other channels for the first time – with some compelling learnings.

Attend the Insights for Christmas 2024 retail and supermarket campaign planning webinar on 16 July to learn how Mail Media promotes sales for retailers.

Click here to register

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