PARTNER WEBINAR: Signals in the Noise: Doing the Right Things

JICMAIL are very pleased to support this important Partner Webinar about the unique role and value of joint-industry data in modelling advertising effectiveness. As a JIC (Joint Industry Currency) we sit as part of a wider family of gold standard audience research across the major channels which provides trusted and transparent guidance in a ‘sea of noise’ across the media ecosystem. 

This 1-hour, online-only event on Tuesday 21 April marks the launch of a new IPA white paper – Signals in the Noise: Doing the Right Things – and the opportunity to explore its key themes. It will set out the importance of joint industry sources in enabling modellers to link campaign exposure to observable outcomes, featuring the views from analysts at WPP Media – Dom Charles and George Gloyn; plus independent modeller Jason Brownlee of Colourtext about how  joint industry data can recalibrate media mix allocations for maximum effectiveness.

Euan Mackay, CEO of Route, will talk about the newest enhancements to the OOH joint-industry data, empowering analysts to build even better models.

This will be followed by a panel discussion featuring:

• Chris Love, Head of Marketing Effectiveness, Virgin Media O2
• Jane Christian, EVP Analytics, WPP Media
• Rhian Feather, Chief Planning Officer, OMD UK

Date: Tuesday 21 April 2026

Time: 9.30 - 10.30am

Book your place here

Please do join us at this IPA hosted event – the first of what we hope will be a continuing series as the joint industry bodies come together to highlight their unique and collective contribution to audience measurement and advertising effectiveness.