PARTNER CONTENT: Mail Unleashed - Why Ian Gibbs says mail earns attention that lasts

Brought to us by Marketreach, Mail Unleashed is a series of interviews with leading industry experts hosted by Rory Sutherland, speaker, writer and Vice Chairman at Ogilvy UK.

The latest in this series features our own Ian Gibbs, Director of Data Leadership and Learning at JICMAIL and DMA Insight & Planning Director, talking about how mail is an essential part of digital marketing, driving digital response as well as attention and actions in the home.

 Click here to watch