NEWS: Announcing the winners of our JICMAIL Platinum Awards 2026

We're pleased to announce the latest winners of our JICMAIL Platinum Awards, which have been given to 2 new companies and 26 renewals, for existing Platinum Partners, for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data, bringing the total number of Platinum partners up to 28.

Platinum Organisational Accreditation is the highest accolade given by JICMAIL and has been awarded to businesses who have fully embraced JICMAIL data into their businesses. They have been required to demonstrate a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the subscriber’s L&D programmes, routinely applied across the planning, sales and data ecosystems, together with case study evidence that JICMAIL is being systematically used to retain or grow business.

We are delighted to make these awards for exceptional practice with the joint-industry-owned planning currency which now has over 320 accredited subscribers.

This round of winners spans the interests of the industry:

For agencies, intermediaries and sell-side organisations to be awarded Platinum accreditation, they will have gone beyond a specific set of adoption tasks and normalised the use of JICMAIL data across their businesses, whether buy side or sell side operators.

They will have exceeded their individual training targets across the three tiers of JICMAIL training ranging from Bronze for demonstrating basic proficiency with the data, to Silver for intermediate users, to Gold for expert users. The Bronze and Silver Awards are readily accessible through the JICMAIL Academy elearning platform and count towards CPD training hours. There are now over 2000 individual training awards and 100 Gold Uses cases.

The JICMAIL judging panel were impressed and inspired by the commitment to harnessing the value if JICMAIL and the range of work and applications on show from this round of winners.

Mark Cross, Engagement Director at JICMAIL added “Congratulations to all this year’s winners. As we start our journey into 2026, the strategic integration of our gold standard data into your business regardless of your size or place across the marketing and mail industry will deliver increasing impact and value. We can say this with confidence having reviewed these 28 submissions which not only inspire us as a team at JICMAIL but provide overwhelming evidence that there is great value to unlock for everyone by fully embracing our data into your ecosystem, across your people, your data platform and process to support outstanding client work. Make 2026 a year of JICMAIL integration by following the example of these outstanding Platinum winners.”     

There has also been a delightful response from this year's new winners:

Rachel Hall, Managing Director, Be Addressable

“Achieving JICMAIL Platinum accreditation marks an important milestone for us. It reflects our commitment to embedding robust, independent insight into the way we plan, justify, and optimise campaigns for our clients.

By combining JICMAIL’s data and insights with our proprietary audience planning tool, Pinsight, we can deliver even more precise targeting and smarter media strategies. This integration gives us the confidence to position mail on an equal footing with other channels, grounding decisions in measurable outcomes.

JICMAIL has become an essential part of how we demonstrate effectiveness and deliver accountable, commercially focused work."

Melanie Wynne, Associate Director, Sales, PDV Ltd

“Achieving JICMAIL Platinum Partner status is a really meaningful milestone for PDV, thank you! It reflects the way we’ve embedded JICMAIL across our teams and how we plan, measure, and talk about mail with our clients.

JICMAIL plays an important role in highlighting the mail channel, giving it the transparency and credibility it deserves within the wider media mix. JICMAIL underpins how we plan campaigns, assess performance, and clearly explain the value of the mail channel to stakeholders, backed with evidence. This recognition reinforces what we’ve always believed: insight-led decision making should sit at the heart of every campaign.”

Our congratulations extend to those Platinum Partners who have successfully validated their accreditation:

• Address Intelligence
• Bountiful Cow
• Citipost Mail
• CustomerKNECT
• DBS Data
• Eight Group
• Go Inspire
• Join the Dots
• Mailbird
• Marketreach
• MBA Group
• Nutshell
• Paperplanes
• Paragon
• People's Postcode Lottery
• Phase Print and Design
• Precision
• PSE
• Smart Distribution
• The Dragonfly Agency
• The Letterbox Consultancy
• The Specialist Works
• the7stars
• Webmart
• Whistl Mail
• Whistl Door Drop

Platinum submissions are invited annually with the next evaluation due in Autumn 2026.