DMA/JICMAIL Door Drop Report 2025

The DMA/JICMAIL Door Drop Report 2025 confirms that 2024 has been a year of bounce-back for the Door Drop industry. Recording year on year growth for the first time in three years, Door Drop expenditure by UK advertisers increased by 5.5% to reach a total sum of £182.2 million last year. 4.1% growth was recorded in Door Drop volumes in 2024, with 3,410 million units distributed overall.

Other findings from 2024 include:

• Nielsen Ad Intel reports that 8,564 advertisers used the Door Drop channel
• Door Drops’ share of total mail volumes increased by two percentage points to 25.3%
• Overall, the commercial effectiveness of the Door Drop channel has been on a six year upward trajectory with 13.9% of Door Drops generating at least one of the commercial actions tracked by JICMAIL
• Door Drops have recorded a 0.5% response rate – an average reading taken across 2021 to 2024 data
• The gap between ABC1 household engagement rates and C2DE household engagement rates continued to widen with the former recording 3.12 interactions per Door Drop and the latter 3.02.
• Along with more affluent audiences, younger audiences have also been showing increased signs of Door Drop engagement over the past six years with their 3.39 interactions per month now in excess of any other age group.

For your own copy of the DMA/JICMAIL Door Drop Report 2025, please click on the link below:

DMA/JICMAIL Door Drop Report 2025

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